Welcome to the Whole Beauty® Institute

The Natural Choice for Comprehensive Medical and Surgical Aesthetics


The Whole Beauty® Institute combines individualized aesthetic plastic surgery and advanced medical aesthetics.


One of the first plastic surgeons in the Chicago region to realize that plastic surgery and non-surgical treatments are synergistic, Dr. Cook has led the Whole Beauty® Institute over a 20 year path of innovation.


Our team is guided by board-certified plastic surgeon, Dr. John Q. Cook, a recognized leader in the field of aesthetic plastic surgery.


Our team members are trained by Dr. Cook to recognize the benefits and limitations of both surgical and non-surgical solutions. This allows us to provide optimal advice to our patients.

who we are

 a leadership level team of clinicians

Our patient loyalty is unmatched. This reflects the leadership-level team of clinicians that Dr. Cook has attracted to the Whole Beauty® Institute. Each of us is committed to a path of continuous education and self-improvement so that we can bring the very best care to our patients.

Education is a core value for our team. We educate ourselves at meetings and seminars both within and outside the practice, so that we can deliver optimum results for our patients. We believe that patient consultations should be educational, so that each patient has a clear understanding of his or her options.

naturalism is our goal

Sophisticated patients are reassured that a core value of the Whole Beauty® Institute is the creation of natural form in everything that we do. Our approach to treatment, both surgical and non-surgical, is based on Dr. Cook’s lifelong study of the variations of beauty in the human form. Every team member shares Dr. Cook’s commitment to natural results.

our services and products are carefully vetted

Dr. Cook has witnessed and participated in the development of medical aesthetics for over two decades. As new treatments proliferate every year, many without scientific study, our deep knowledge of the industry allows us to carefully vet each new service and select only those that meet our standards. This is one of the key services that we provide our patients.

a detailed evaluation is customized to each patient

With each patient who comes to us for advanced medical aesthetics, we perform a detailed evaluation of the four key components of appearance: tone, volume, expression, and surface quality. We also take into account your preferences, lifestyle, and time requirements. This allows us to design a customized approach that meets your specific needs.

“nature holds the beautiful.”

Albrect Dürer, 1471-1528

plastic surgery at the
whole beauty® institute

Dr. John Q. Cook’s approach to plastic surgery is based on an artistic philosophy that emphasizes the careful study of the natural form. Dr. Cook has chosen to focus his interest in three areas – facial rejuvenation, breast, and body form. His patients benefit from the depth of experience he has in these areas.

facial rejuvenation

  • Surgical Rejuvenation of the Brow, Eyelid, Cheek and Neck
  • Restoration and Enhancement of Facial Contour
  • Nasal Surgery

surgery of the breast

  • Breast Enhancement
  • Stuctural Breast Surgery
  • Breast Lift
  • Breast Reduction

body contour surgery

  • Advanced Techniques of Liposuction and Abdominoplasty
  • Non-Invasive Fat Reduction
  • Cellulite Reduction

Dr. Cook and his team have received a number of recognitions, which include: U.S. News Top Doctor, Castle Connolly Top Doctor, Best Doctors in America, Consumers Research Council of America: Guide to Top Surgeons, and America’s Top Surgeons.

In over 20 years of individual private practice, Dr. Cook has achieved a reputation for a high level of service and natural results. His practice, The Whole Beauty® Institute, is located in Chicago and Winnetka, Illinois. Dr. Cook performs surgery at both offices, a high-quality outpatient surgical center, and at Rush University Medical Center, where he is active in teaching and research. Dr. Cook is certified by the American Board of Plastic Surgery. His memberships include The American Society of Plastic Surgeons, The American Society for Aesthetic Plastic Surgery, and the International Society of Aesthetic Plastic Surgery.

enhancing your unique natural identity

Board-certified plastic surgeon, John Q. Cook, M.D., offers patients in-depth knowledge and surgical skill blended with a detailed understanding of the nuances and subtleties of natural form.

For each patient, his goal is to refine and rejuvenate while preserving the individual’s unique natural identity. All of his work is informed by a lifelong study of art and aesthetics.

Dr. Cook is the founder and medical director of the Whole Beauty® Institute in Chicago and Winnetka, one of the first practices in the Midwest to offer a fusion of high level surgical and medical aesthetics. The practice rests upon a firm foundation that emphasizes skill, safety and service. Dr. Cook has assembled a leadership level team to care for his patients. Dr. Cook and his team are privileged to care for patients from around the country and the world and provide all patients with concierge level service.

Dr. Cook’s educational and professional credentials, innovative techniques, and consistent track record of results have established him as a recognized leader in the fields of aesthetic plastic surgery and advanced medical aesthetics.

Dr. Cook’s credentials testify to a lifelong commitment to educational rigor and professional excellence. Dr. Cook spent his college years at Yale University, where he graduated cum laude and with departmental honors. He returned to his native Chicago for medical school at Northwestern University, where he determined that plastic surgery would be his chosen field. After medical school he purposely chose the most rigorous path to achieve his training as a plastic surgeon, with eight years of advanced postdoctoral training at Rush University Medical Center and Northwestern University Medical Center. During these years he carried out surgical research that led to a separate Master’s degree.

For over 20 years Dr. Cook has been on the faculty of Rush Medical College and Rush University Medical Center, a nationally recognized academic and research hospital. Dr. Cook plays an active role in the Plastic Surgery Fellowship at Rush and he enjoys training the next generation of plastic surgeons, particularly in the field of aesthetic plastic surgery.

For the entire time he has been in practice, Dr. Cook has developed a reputation for his innovative, leading-edge techniques in three areas: Facial Rejuvenation, Plastic Surgery of the Breast, and Advanced Body Contour Surgery.

Early in his career Dr. Cook recognized the potential of non-surgical medical aesthetics treatments. He achieved in-depth knowledge of treatments such as chemical peels and laser treatments when these were in their infancy and traveled to Europe to learn about injectable fillers and relaxants before they were available in the United States. To fulfill his vision of a practice that offered the continuum of aesthetic plastic surgery and medical aesthetics, he established the Whole Beauty® Institute. The remarkable success of the Whole Beauty® Institute rests upon a foundation of deep knowledge and on the development of a leadership level team of clinicians.

For at-home skin care maintenance, Dr. Cook developed the Whole Beauty® Skincare Collection. This growing collection of advanced medical grade skincare products includes Dr. Cook’s private label and premium medical grade brands to target and treat patients by skin type and concern. These products are available for purchase in the practice and on Dr. Cook’s skincare website SkinShopMD.com.

advanced medical aesthetics
at the whole beauty® institute

credentials, experience, and commitment

One of the first plastic surgery practices to provide patients with a continuum of surgical and non-surgical rejuvenation, the Whole Beauty® Institute sets the standard for advance medical aesthetics in the Chicago region.

Dr. John Q. Cook, a recognized leader in Aesthetic Plastic Surgery, guides a team of leadership-level clinicians. We offer a portfolio of products and services that address four key aspects of your appearance: contour, expression, tone, and surface quality.


We restore facial volume to areas that have become hollow with the aging process with fat transfer and an array of injectable fillers individualized to each patient. This can also be applied to other areas including the hands, lips and other zones.


We reduce frown lines and other areas of excess or unbalanced muscle activity in the face and neck with Botox® and other injectable relaxants.


We offer advanced combinations of medical-grade products and radio-frequency skin tightening technology to improve the tone of loose skin in the face, neck, chest, and other body areas.

surface quality

We provide our patients with individualized combinations of products and treatments to improve the surface quality of the skin. Customized peels, medical-grade microdermabrasion, and dermaplaning reduce surface roughness and improve skin luminosity. Custom peels and products enhance the color quality of the skin.

The most powerful Intense Pulsed Light technology reduces red and brown spots. Fine lines and enlarged pores are improved with combinations of products, microchanneling, radio-frequency and laser fractional resurfacing, and advanced skin peels.

The Whole Beauty® Institute medical grade products help to restore youthful skin structure and reverse damage from the sun, stress, and the aging process.

a comprehensive evaluation is the first step on the path to a fresh and natural-looking appearance

Our team provides a detailed assessment that takes into account each patient’s needs, time commitments, and taste. Each patient’s evaluation and progress is reviewed and monitored by Dr. Cook.

dr. john q. cook – education

Yale University, B.A. Cum Laude

Departmental Honors English Literature

Northwestern University Medical School

M. D. Degree

Rush Presbyterian – St. Luke’s Medical Center

  • General Surgery Residency
  • Chief Surgical Resident
  • Surgical Sciences Award Recipient
  • General Surgery Department Award

Northwestern Memorial Hospital

Plastic Surgery Residency

University Of Illinois at Chicago

Master’s Degree in Surgical Research

Hospital and University Affiliations

Rush Medical College of Rush University Assistant Professor

Rush University Medical Center

Member of Medical Faculty – Department of Plastic Surgery

certifications and memberships

American Board of Plastic Surgery


American Society for Aesthetic Plastic Surgery


American Society of Plastic Surgeons


International Society of Aesthetic Plastic Surgery


Illinois Society of Plastic Surgeons


menu of aesthetic services

relaxants and fillers

Botox® Cosmetic
Dysport® and Xeomin®

injectable facial fillers (HAs)

Facial Fat Transfer
Juvederm® Family
Restylane® Family
Belotero® Family

resurfacing and lasers

Halo® Fractional Laser
Erbium Laser Resurfacing
Broad Band Light® (BBL)
BBL Hero™
Intense Pulsed Light (IPL)
Fractora® RF Fractional Rejuvenation
Forma® RF Fractional Rejuvenation
Laser Hair Removal

nonsurgical body contouring

Morpheus 8®

skin rejuvenation

Plasma Pen™
Dermapen® Microneedling
Enhanced Oxygen Facial
Advanced Chemical Peels
Medical Grade Facials
Rosacea Therapy
Acne Therapy

vaginal rejuvenation


whole beauty® skincare collection

Advanced medical grade skincare freaturing premium brands including:

Alastin Skincare®
PCA Skin®
SkinBetter Science®
Whole Beauty® Skincare