CHICAGO 312-751-2112 | WINNETKA 847-446-7562


Improve skin surface and reduce brown patches with advanced technology.

Why Choose The Whole Beauty® Institute For All Your Non-Surgical & Medical Aesthetic Needs.


Because of our roots in plastic surgery, we understand the continuum of surgical and medical aesthetics treatments and how the two can complement one another for optimal results. This allows us to offer a full range of treatment options for our patients.


Dr. Cook has a deep understanding of aesthetic treatments since he has studied them diligently and followed their development for over 25 years. While everyone on his clinical team adheres to our practice philosophy of naturalism.


We offer our treatments in a premium, unrushed caring environment that respects your privacy. This is why so many of our patients have been coming to us for 10 or even 20 years or more.


Our highly experienced team offers a full spectrum of aesthetic treatments that include the most advanced technology available.

Education and Credentials

Awards and Recognition


See the difference experience makes. Scroll through before and afters in the photo carousel of MOXI patients.


Return to Your Skin’s Youthful Tone and Texture in Chicago and Winnetka

Women and men may notice that their skin is losing its youthful tone and appearance. The MOXI laser at Chicago and Winnetka’s Whole Beauty Institute can be a perfect solution for early skin aging. MOXI is a quick treatment that provides minimal downtime and can be used on all skin types.

Contact Whole Beauty® Institute in Chicago or Winnetka for more information about MOXI. Call 312-751-2112 or send a message online.

Request a consult
A treatment can take as little as 10 minutes and can be adjusted in intensity to reach each person’s goals. Our clinicians think of MOXI as a “baby HALO”—our favorite laser that addresses more powerful signs of aging. MOXI is perfect for the person who is not ready for a HALO treatment.

A series of MOXI treatments will soften early fine lines, improve skin surface texture, and make pores less visible. We often recommend a combined BBL HERO or BBL treatment paired with MOXI for maximum skin rejuvenation.

MOXI is the Solution for People who Enjoy Outdoor Exercise and Want Youthful Skin

The benefits of outdoor exercise are well-known. Contact with fresh air and nature are essential to health and well-being. Even in Chicago, outdoor exercise is becoming a year-round pursuit. Walking, hiking, running, biking, tennis, golf, and watersports enhance the quality of life and a person’s positive energy.

The downside of outdoor activity is sun damage to the skin. You may feel great and refreshed, but your skin is not matching how you feel. Your skin may have become dull and uneven, despite your use of sunscreen.

MOXI provides an easy solution to this dilemma. You can continue with the activities that you love (with sunblock), but restore the freshness to your skin.

What Is MOXI and How Does It Work?

Like all lasers, MOXI delivers a concentrated beam of light of a single wavelength—927—which sits midway between the two wavelengths in the more powerful HALO laser. It is ideal for milder degrees of rejuvenation.

The MOXI is designed to be non-ablative, which means that it does not directly damage the surface of the skin. Instead, the energy passes into the skin and provokes a healing response. This leads to the regeneration of collagen and elastic fibers that are lost or disorganized by early sun damage. What you will see is smoother skin surface and better skin tone, plus some improvement in pigmentation. Because the skin’s surface is not damaged, recovery is very quick. It is well suited to people with active lifestyles.

What Is a MOXI Treatment Like?

MOXI treatments can be delivered at three levels of intensity.

At Level 1, discomfort is relatively mild, even without topical anesthesia. Most patients with level 2 or level 3 treatments will come in at least 30 minutes before their treatment so that a numbing cream can be applied to the skin.

The Whole Beauty® clinician will cleanse your skin and gently roll the device across your face as it delivers tiny bursts of energy in a pattern that leaves space between areas where the beam of energy has penetrated. The power of the energy delivered and the spacing between the tiny spots of energy will be matched by your clinician to what is appropriate for your skin.

Many patients choose to combine MOXI with BBL, in which case the BBL is performed first and then immediately followed by MOXI. Before you know it, your treatment is complete.

What Is Recovery Like After MOXI?

After a Level 1 treatment, there is mild redness and very little discomfort. With Level 2 and Level 3, plan on a day or two of redness and perhaps some darkening of treated areas of pigment. It is very important to protect the skin from the sun after a session.

In the above video, Dr. Cook talks with a MOXI patient about her treatment experience.

MOXI Plus BBL: the Perfect Combination for Rejuvenation

The combination of MOXI and BBL (broadband light photorejuvenation) produces a home run for our patients. MOXI improves the surface and texture of the skin, while BBL evens out areas of excess red and brown pigment. The effect of the two treatments together is truly synergistic.

The Whole Beauty® Institute is the Natural Choice for MOXI and BBL Treatments

Our patients benefit from the leadership of Dr. John Q. Cook, a leading plastic surgeon. Dr. Cook has extensive experience with a wide range of nonsurgical treatments, including laser and light-based energy devices. Our team shares Dr. Cook’s commitment to individualized treatments based on deep knowledge. Many of our patients have been coming to the Whole Beauty® Institute for years because of the care they have received.

If you would like to have a consultation regarding MOXI in the Chicago area, or if you have questions for our team, please call 312-751-2112 or contact us online.

Request a consult
  • Schedule a

  • Please select from the dropdown menu above which area of treatment you are interested in. Thank you!

BeautyGoals – What you need to know

BeautyGoals – What you need to know

Top Body Contouring Treatments at the Whole Beauty® Institute Our body contouring procedures offer different solutions for different goals. Explore our guide of top body contouring procedures based on your goals.How to Prepare for Breast Reduction Surgery Optimize...

BeautyGoals – New Year New You

BeautyGoals – New Year New You

Can a Facelift Be Safely Performed without General Anesthesia? The answer is yes. Dr. John Cook has developed an advanced technique that enables patients to have a facelift under local anesthesia. Take Your Facial to the Next Level with HydraGold Team up with our...

Practice Blog

Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.

Dr. Cook's HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.

Whole Beauty Skincare

SkinShopMD was created by Chicago Plastic Surgeon Dr. John Q. Cook as a trusted source for skin health products and information. From his years of experience, he developed a portfolio of high-quality medical grade products to protect and rejuvenate your skin.


Learn important information about surgical and non-surgical procedures to help you make informed decisions about your desired treatment based on your goals. Topics cover facial surgery, injectables, lasers, breast surgery, body contouring, and other treatments.

Testimonial and Practice Videos

Visit our Video Gallery to View More

Schedule a Consultation

Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.

Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

The Whole Beauty® Institute location led by Dr. John Q. Cook in Chicago's Gold Coast

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

The Whole Beauty® Institute location led by Dr. John Q. Cook in Winnetka of the North Shore

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station