Improve skin surface and reduce brown patches with advanced technology.
Why Choose The Whole Beauty® Institute For All Your Non-Surgical & Medical Aesthetic Needs.
Because of our roots in plastic surgery, we understand the continuum of surgical and medical aesthetics treatments and how the two can complement one another for optimal results. This allows us to offer a full range of treatment options for our patients.
Dr. Cook has a deep understanding of aesthetic treatments since he has studied them diligently and followed their development for over 25 years. While everyone on his clinical team adheres to our practice philosophy of naturalism.
We offer our treatments in a premium, unrushed caring environment that respects your privacy. This is why so many of our patients have been coming to us for 10 or even 20 years or more.
Our highly experienced team offers a full spectrum of aesthetic treatments that include the most advanced technology available.
Education and Credentials
Awards and Recognition
REAL PATIENT RESULTS
See the difference experience makes. View the full before & after photo gallery of Dr. Cook and his team.
Return to Your Skin’s Youthful Tone and Texture in Chicago and Winnetka
Women and men in their 20s and 30s may notice that their skin is losing its youthful tone and appearance. The MOXI laser at Chicago and Winnetka’s Whole Beauty Institute can be a perfect solution for early skin aging. MOXI is a quick treatment that provides minimal downtime and can be used on all skin types.
A series of MOXI treatments will soften early fine lines, improve skin surface texture, and make pores less visible. We often recommend a combined BBL HERO or BBL treatment paired with MOXI for maximum skin rejuvenation.
MOXI is the Solution for People who Enjoy Outdoor Exercise and Want Youthful Skin
The benefits of outdoor exercise are well known. Contact with fresh air and nature are essential to health and wellbeing. Even in Chicago, outdoor exercise is becoming a year-round pursuit. Walking, hiking, running, biking, tennis, golf, and watersports enhance the quality of life and a person’s positive energy.
The downside of outdoor activity is sun damage to the skin. You may feel great and refreshed, but your skin is not matching how you feel. Your skin may have become dull and uneven, despite your use of sunscreen.
MOXI provides an easy solution to this dilemma. You can continue with the activities that you love (with sunblock), but restore the freshness to your skin.
What Is MOXI and How Does It Work?
Like all lasers, MOXI delivers a concentrated beam of light of a single wavelength—927—which sits midway between the two wavelengths in the more powerful HALO laser. It is ideal for milder degrees of rejuvenation needed by women and men in their 20s to early 40s.
The MOXI is designed to be non-ablative, which means that it does not directly damage the surface of the skin. Instead, the energy passes into the skin and provokes a healing response. This leads to the regeneration of collagen and elastic fibers that are lost or disorganized by early sun damage. What you will see is smoother skin surface and better skin tone, plus some improvement in pigmentation. Because the skin’s surface is not damaged, recovery is very quick. It is well suited to people with active lifestyles.
What Is a MOXI Treatment Like?
MOXI treatments can be delivered at three levels of intensity. At Level 1, discomfort is relatively mild, even without topical anesthesia. Most patients with level 2 or level 3 treatments will come in at least 30 minutes before their treatment so that a numbing cream can be applied to the skin.
The Whole Beauty® clinician will cleanse your skin and gently roll the device across your face as it delivers tiny bursts of energy in a pattern that leaves space between areas where the beam of energy has penetrated. The power of the energy delivered and the spacing between the tiny spots of energy will be matched by your clinician to what is appropriate for your skin.
Many patients choose to combine MOXI with BBL, in which case the BBL is performed first and then immediately followed by MOXI. Before you know it, your treatment is complete.
What Is Recovery Like After MOXI?
After a Level 1 treatment, there is mild redness and very little discomfort. With Level 2 and Level 3, plan on a day or two of redness and perhaps some darkening of treated areas of pigment. It is very important to protect the skin from the sun after a session.
In the above video, Dr. Cook talks with a MOXI patient about her treatment experience.
MOXI Plus BBL: the Perfect Combination for Rejuvenation
The combination of MOXI and BBL (broadband light photorejuvenation) produces a home run for our patients. MOXI improves the surface and texture of the skin, while BBL evens out areas of excess red and brown pigment. The effect of the two treatments together is truly synergistic.
The Whole Beauty® Institute is the Natural Choice for MOXI and BBL Treatments
Our patients benefit from the leadership of Dr. John Q. Cook, a leading plastic surgeon. Dr. Cook has extensive experience with a wide range of nonsurgical treatments, including laser and light-based energy devices. Our team shares Dr. Cook’s commitment to individualized treatments based on deep knowledge. Many of our patients have been coming to the Whole Beauty® Institute for years because of the care they have received.
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Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.
Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.
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Testimonial and Practice Videos
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Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.