Whole Beauty® Institute

Visit Our Chicago Gold Coast Location

The Whole Beauty® Institute is located in Chicago’s Gold Coast and in Winnetka in the North Shore.

Education and Credentials

Awards and Recognition

Whole Beauty® Institute - Chicago Office Entrance

Visit Our Chicago Gold Coast Location

Come to Our Office on Lake Michigan

Our Chicago Gold Coast office is a few steps away from the iconic Chicago Water Tower and is less than a five-minute walk from several of Chicago’s finest hotels, including The Four Seasons, The Ritz Carlton, The Park Hyatt, and The Peninsula. This location is extremely convenient for patients who come to visit us from other states and countries. We can help you make arrangements for brief or extended stays at these and other hotels in the neighborhood.


737 North Michigan Avenue – Suite 760, Chicago, IL 60611
(entrance at 151 E. Chicago Ave.)



Schedule Your Consultation

We will contact you shortly to schedule your consultation with Dr. John Q. Cook. Thank you!

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During your consultation Dr. Cook will assess the best treatment options for your based on your goals.
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737 North Michigan has an L-shaped base that wraps around the corner of Chicago Avenue and Michigan Avenue. The Michigan Avenue side contains the main entrance to Neiman Marcus. The Chicago Avenue side contains the separate entrances to the office and residential portions of the tower.

The entrance to the offices is 151 East Chicago Avenue. The office portion of the complex ensures a good level of privacy for patients who come to see us. Just east of the office entrance is the condominium entrance and just east of that is the entrance to the building’s underground parking, which provides direct elevator access to the office lobby.

Patients who arrive at the Chicago Avenue entrance to our offices are pleasantly surprised by the relatively low level of street traffic. This is particularly helpful for patients who want to maintain a low profile during the early postoperative period. Because we are steps from the Water Tower and the North Michigan Avenue shopping district—major destinations for Chicago residents and out-of-town visitors alike—it is very easy to reach our office from all of the major Chicago area expressways, train lines, and public transportation routes.

If you are arriving from Chicago’s O’Hare International Airport, travel time is about 40 minutes during non-rush-hour periods, but travel times lengthen considerably during the rush hours. Patients from northern Indiana are pleasantly surprised by how quickly they can reach our Chicago office, as long as they plan their travel away from the rush hours. The Whole Beauty® Institute is located in suite 760. When you arrive, a team member will greet you and prepare you for your visit with Dr. Cook.

Dr. John Q. Cook

Practice Blog

Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.

HealthGems Blog

Dr. Cook's HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.

SkinShopMD by John Q. Cook, M.D.

Whole Beauty Skincare

SkinShopMD was created by board-certified plastic surgeon John Q. Cook, M.D. as a trusted source for skin care products. From his years of experience, he developed a portfolio of high quality medical grade products to protect and rejuvenate your skin.

Educational Information on Plastic Surgery

Educational Information

Learn important information about surgical and non-surgical procedures to help you make informed decisions about your desired treatment based on your goals. Topics cover facial surgery, injectables, lasers, breast surgery, body contouring, and other treatments.

Testimonial and Practice Videos

Visit our Video Gallery to View More

educational videos
educational videos
educational videos

Schedule a Consultation

Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.

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Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

Whole Beauty® Institute |Map | 737 N.Michigan Ave

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

Whole Beauty® Institute |Map | 118 Green Bay Road

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station