Whole Beauty® Institute


Education is the first step in achieving your aesthetic goals.

Education and Credentials

Awards and Recognition


Get Informed to Improve Surgical Outcomes in Winnetka and Chicago

Patient education is a priority for Chicago-area plastic surgeon Dr. John Q. Cook and the Whole Beauty® Institute team. Better-informed patients tend to experience greater satisfaction with the results of their procedures because they feel confident in their choices, know what to expect from the experience, and are properly prepared for the post-surgical period.

Learn facts and get advice related to facial, breast, and body surgery, including what makes good candidates for various procedures, what to ask prospective surgeons, results to expect from specific techniques, recovery and follow-up information, and more. Consider starting with 10 Questions to Ask Before Undergoing Facial Surgery, Dr. Cook’s Breast Surgery Interview, or Tummy Tuck Candidates.

Whole Beauty Institute

To arrange a consultation or to learn more, please contact Dr. John Cook at the Whole Beauty® Institute in Chicago or Winnetka. Call 312-751-2112 or send a message online.

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Real Patient Ratings

Breast Implant Revision

From the minute I walked in for my first appointment to my most recent post op appointment, I feel that everyone treated me like my satisfaction is as important to them as it is to me. He did my first breast augmentation in 2001 and most recently my revision in November of 2022. I came to him thinking there’s no way he could outdo the first result but lo and behold he worked his magic a second time. I am so happy with how my breast augmentation turned out this second time.

My breast augmentation turned out beautiful. Dr Cook is a master at his craft. I put all my trust in his judgement with regard to the size of my implants and he proved to be the best at what he does (for a second time). I am so happy with my breasts.

Breast Augmentation

The outcome was exactly what I hoped for, I enjoyed Dr. Cook’s approach to the procedure, appreciated his demeanor and found he and his staff to be very accommodating and helpful. I feel great and look natural!

Face Lift, Neck Lift, Fat Grafting / Transfer

Dr. Cook and staff were professional, warm, attentive to detail and I felt most comfortable through entire process of consultation – surgery, post-op and follow up visits. Results were natural looking improvements.

Tummy Tuck

Dr. Cook and all the staff made the experience very comfortable. Dr. Cook is very thorough and made sure I am taken care of before, during and after the surgery. His staff are exceptional and very caring.

Face Lift

Dr. Cook explained the procedure as well as answering any questions I had. I trust the doctor to give me natural results. I have had another procedure with Dr. Cook that I was very pleased with the long lasting results.

Face Lift / Neck Lift

Dr. Cook listens to his patients and makes surgical recommendations that delivers beyond the desired result. I loved that my procedure was done right in the office with minimal sedation. I was surprisingly relaxed and comfortable throughout the procedure.

Tummy Tuck / Breast Reduction

Dr. Cook and all of his nurses and staff were kind and didn’t make me feel embarrassed about my body. I was there because I don’t like my body, and having such a kind team of people looking at me and measuring me made me so comfortable.

Practice Blog

Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.

Dr. Cook's HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.

Whole Beauty Skincare

SkinShopMD was created by Chicago Plastic Surgeon Dr. John Q. Cook as a trusted source for skin health products and information. From his years of experience, he developed a portfolio of high-quality medical grade products to protect and rejuvenate your skin.


Learn important information about surgical and non-surgical procedures to help you make informed decisions about your desired treatment based on your goals. Topics cover facial surgery, injectables, lasers, breast surgery, body contouring, and other treatments.

Testimonial and Practice Videos

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Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

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The Whole Beauty® Institute location led by Dr. John Q. Cook in Chicago's Gold Coast

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

The Whole Beauty® Institute location led by Dr. John Q. Cook in Winnetka of the North Shore

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station