Whole Beauty® Institute


Education is the first step in achieving your aesthetic goals.

Education and Credentials

Awards and Recognition


Get Informed to Improve Surgical Outcomes in Winnetka and Chicago

Patient education is a priority for Chicago-area plastic surgeon Dr. John Q. Cook and the Whole Beauty® Institute team. Better-informed patients tend to experience greater satisfaction with the results of their procedures because they feel confident in their choices, know what to expect from the experience, and are properly prepared for the post-surgical period.

Learn facts and get advice related to facial, breast, and body surgery, including what makes good candidates for various procedures, what to ask prospective surgeons, results to expect from specific techniques, recovery and follow-up information, and more. Consider starting with 10 Questions to Ask Before Undergoing Facial Surgery, Dr. Cook’s Breast Surgery Interview, or Tummy Tuck Candidates.

Whole Beauty Institute

To arrange a consultation or to learn more, please contact Dr. John Cook at the Whole Beauty® Institute in Chicago or Winnetka. Call 312-751-2112 or send a message online.

Request a consult

photo gallery

View before and after photos of patients of Dr. John Q. Cook and the Whole Beauty® Institute. You will have the opportunity to view more patient photos for any of the procedures performed by Dr. Cook during the consultation process.

No fake reviews. Really, none.

Real Patient Ratings and Reviews

Reviews generated by RealPatientRatings come from the survey completed by real patients who have completed a qualified visit to a provider’s office.

Not just anyone can go online and write a review through RealPatientRatings, and the participating providers cannot selectively choose which patients will be surveyed. This means the results reflect the actual experience of all patients.

Practice Blog

Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.

Dr. Cook's HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.

Whole Beauty Skincare

SkinShopMD was created by Chicago Plastic Surgeon Dr. John Q. Cook as a trusted source for skin health products and information. From his years of experience, he developed a portfolio of high-quality medical grade products to protect and rejuvenate your skin.


Learn important information about surgical and non-surgical procedures to help you make informed decisions about your desired treatment based on your goals. Topics cover facial surgery, injectables, lasers, breast surgery, body contouring, and other treatments.

Testimonial and Practice Videos

Visit our Video Gallery to View More

Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

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The Whole Beauty® Institute location led by Dr. John Q. Cook in Chicago's Gold Coast

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

The Whole Beauty® Institute location led by Dr. John Q. Cook in Winnetka of the North Shore

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station