Why Choose The Whole Beauty® Institute For All Your Non-Surgical & Medical Aesthetic Needs.
Because of our roots in plastic surgery, we understand the continuum of surgical and medical aesthetics treatments and how the two can complement one another for optimal results. This allows us to offer a full range of treatment options for our patients.
Dr. Cook has a deep understanding of aesthetic treatments since he has studied them diligently and followed their development for over 25 years. While everyone on his clinical team adheres to our practice philosophy of naturalism.
We offer our treatments in a premium, unrushed caring environment that respects your privacy. This is why so many of our patients have been coming to us for 10 or even 20 years or more.
Our highly experienced team offers a full spectrum of aesthetic treatments that include the most advanced technology available.
Education and Credentials
Awards and Recognition
Real Patient Results
See the difference experience makes. Scroll through before and afters in the photo carousel of MOXI patients.
MOXI® Laser in Chicago & Winnetka
A Gentle Way to Keep Your Skin Clear, Smooth, and Radiant
Healthy, glowing skin doesn’t have to come from aggressive treatments or extended downtime. MOXI® offers a more approachable option—one that helps you maintain and restore your skin gradually, so you look refreshed without it ever feeling like a dramatic change.
At Whole Beauty® Institute in Chicago and Winnetka, MOXI® is used as both a preventative and corrective treatment. It’s especially appealing for patients who want to stay ahead of visible aging or address early concerns like uneven texture, sun damage, and dull texture.
Why Patients in Chicago Choose MOXI®
- Smooths and brightens texture and refines pores
- Softens early fine lines
- Targets sun damage and pigmentation
- Safe for all skin types
- Minimal downtime—get back to your day quickly
- Perfect for “prejuvenation” (aging prevention)
What is MOXI® laser?
MOXI® (Microchanneling Optimized for eXtraction and Infusion) is a non-ablative fractional laser, which means it delivers controlled energy below the surface of the skin without damaging the outer layer. This energy creates micro-coagulation zones. These zones stimulate the body’s natural wound-healing response.
As your skin repairs itself, it produces new collagen and replaces damaged cells. Because only a fraction of the skin is treated at a time, healing is faster and more comfortable than with more aggressive laser treatments.
This balance—effective stimulation with minimal disruption—is what makes MOXI® so easy to incorporate into a long-term skin care plan.
After a series of treatments, most patients notice that their skin appears brighter, smoother, and more even. Early fine lines soften, pores look more refined, and areas of discoloration become less noticeable.
MOXI® As A Preventative Approach to Aging
More patients are shifting away from waiting for deeper wrinkles or more advanced sun damage to appear. Instead, they’re choosing treatments that help maintain skin quality over time.
MOXI® fits naturally into this approach. It allows you to address early changes—like uneven texture or loss of radiance—before they become more pronounced. For many patients, it becomes part of a consistent routine that keeps their skin looking clear and refreshed year after year.
What to Expect During Your Treatment
A MOXI® session is straightforward and typically takes about 30 to 45 minutes after the patient has received numbing treatment. Depending on the intensity (Level 1, 2, or 3) the sensation may vary, though many patients find it to be mild and very tolerable.
During the procedure, your provider glides the device across your skin, delivering controlled fractionated energy. The treatment can be adjusted in intensity, allowing it to be tailored to your skin type, concerns, and goals.
MOXI® Recovery and Downtime
One of the reasons MOXI® has become so popular is how little it interferes with daily life. Most patients experience some redness immediately after treatment, similar to a mild sunburn, along with a slightly rough texture as the skin begins to renew.
These effects are temporary and typically resolve within a few days. Many patients return to their normal routines right away, making MOXI® a practical option even for busy schedules.
Because your skin will be more sensitive to sunlight during this time, consistent sunscreen use is essential.
Left to right progression of MOXI and BBL combination treatment: before treatment, 1 day post treatment, 1 week post treatment, and 12 days post treatment.
Enhancing Your Results with BBL
For patients looking to address both texture and pigmentation more comprehensively, MOXI® can be combined with BroadBand Light (BBL). While MOXI® improves the overall quality and smoothness of the skin, BBL targets redness and excess pigment.
Together, these treatments create a more balanced, even-toned complexion with a noticeable increase in clarity and brightness.
Who Is MOXI® Best For?
MOXI® is well suited for a wide range of patients. It’s often chosen by those who want a gentle introduction to laser treatments, as well as those looking to maintain results from more intensive procedures.
It is particularly effective for individuals with early signs of aging, sun exposure from an active outdoor lifestyle, or a desire to keep their skin looking consistently refreshed. Because it is safe for all skin tones and can be performed year-round, it offers flexibility that many other treatments do not.
In this video, Dr. Cook talks with a MOXI® patient about her treatment experience.
MOXI® Compared to More Intensive Lasers
For patients considering their options, MOXI® is often positioned as a lighter alternative to more aggressive treatments like HALO® Fractional Laser. While HALO® delivers more dramatic resurfacing, MOXI® focuses on subtle, cumulative improvement with minimal downtime.
Why Choose Whole Beauty® Institute in Chicago
At Whole Beauty® Institute, MOXI® treatments are performed with a focus on precision and personalization. Under the leadership of Dr. John Q. Cook, the team brings extensive experience in laser and energy-based treatments, ensuring that each plan is tailored to the individual.
Patients from across Chicago and Winnetka return for the consistency of care and the emphasis on natural-looking results that evolve over time.
A Simple Way to Keep Your Skin Looking Its Best
To learn more or schedule a consultation, contact Whole Beauty® Institute in Chicago or Winnetka and discover whether MOXI® is right for you.
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Dr. Cook's Practice Blog
Explore our practice blog to learn more about non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, and discover new ways to improve your health and beauty.
HealthGems Blog
Dr. John Q. Cook's personal thoughts on well-being, quality of life, and more. HealthGems—from his decades of experience in the industry, studying and working with advanced technology and techniques.
Whole Beauty Skincare
SkinShopMD.com was created by Board-Certified Plastic Surgeon, Dr. John Q. Cook, as a trusted online resource to purchase high quality, medical-grade skincare products that protect and rejuvenate your skin.

Educational Information
Get informed about cosmetic plastic surgery procedures and rejuvenating non-surgical treatments to help you make informed decisions about your desired treatment based on your aesthetic goals.
Testimonial and Practice Videos
Schedule a Consultation
Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.
Our Office Locations
Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.
Chicago Office
737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue
Winnetka Office
118 Green Bay Road Winnetka IL 60093 (847) 446-7562
Located directly across from Indian Hill Metra Station





