Whole Beauty® Institute


EmbraceRF offers a minimally invasive facial contouring solution where no other currently exists.

Why Dr. John Q. Cook Is the Right Facial Plastic  Surgeon for You


Facial Rejuvenation Surgery is the primary focus of Dr. Cook’s practice. He has performed several thousand facial procedures in his career and has combined fat transfer with structural lifting for over 25 years.


Dr. Cook often combines FaceTite® with Morpheus® in the EmbraceRF procedure, which enhances tone and definition in the jowl area, under the chin, and beneath the jawline in the side of the neck.


Dr. Cook’s extensive background in facial aesthetic surgery allows him to use EmbraceRF® in those patients for whom it will work best. If he does not think that EmbraceRF® can sufficiently help you, he can offer other potential solutions.


For even greater rejuvenation Dr. Cook can combine EmbraceRF® with fat transfer, fillers, and micro lifting in a single comprehensive procedure for optimal results.

Education and Credentials

Awards and Recognition


See the difference experience makes. Scroll through before and afters in the photo carousel of EmbraceRF patients treated by Dr. Cook and his team.

EmbraceRF® Restores a Clean Neck and Jawline Without Incisions or Surgical Downtime in Chicago and Winnetka

Over the last few years, you may have noticed that your jawline is not as smooth as it once was. EmbraceRF at Chicago and Winnetka’s Whole Beauty® Institute may be the solution you have been waiting for. As you age, the well-toned curve along your jaw border can lose its definition, and you can begin to develop what are commonly referred to as jowls. You may feel that this makes you look less energetic or even tired. You don’t want to change the fundamental look of your face; you simply want to restore a dynamic natural look. EmbraceRF® may be a good choice for a person who wants to improve their appearance by bringing back the clean lines of the neck and jawline. It can be a solution for women and men who have already tried to correct the problem with fillers, threads, or ultrasound treatments, but have been disappointed by the results.
Whole Beauty Institute

Contact Whole Beauty® Institute to arrange a consultation for EmbraceRF® in Chicago or Winnetka. Call 312-751-2112 or send a message online.

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EmbraceRF® is sometimes referred to as a gap procedure. It fills the gap between treatments such as fillers, BOTOX®, and external radiofrequency that work well for early changes and surgical lifting, which is the only good solution for patients with significant structural descent in these areas. It also serves patients who are too busy with work, family, or other responsibilities to find the time necessary for recovery from facelift surgery, as long as those patients understand that the result is not as powerful as surgical lifting.

Why Choose Whole Beauty® Institute for EmbraceRF®?

Dr. John Q. Cook is recognized throughout the Chicago area and on the North Shore as a leader in advanced techniques of facial rejuvenation. He has worked tirelessly for more than 25 years to improve the facelift and make the entire surgical experience easier for his patients, ultimately developing a process that allows the surgery to be done entirely under local anesthesia, which simplifies the experience. EmbraceRF® is the latest advance Dr. Cook offers to a select group of patients: those who want to improve the tone of the neck and jaw border area, but who don’t have time for the recovery process from a neck and jaw border lift. At the Whole Beauty® Institute, Dr. Cook and his team place safety at the center of every patient experience, using technology with a proven record of success. Dr. Cook was one of the first plastic surgeons to use the technology behind EmbraceRF®, applying it for a large number of patients to improve tone in the neck and jaw border areas. The technology has also been effective in other body areas that need both fat reduction and skin tightening. Dr. Cook’s extensive experience with these technologies is one of the reasons why he was chosen to be among a select group of surgeons to introduce the EmbraceRF procedure in the United States. His skilled aesthetics team and he have used this technology in hundreds of patients for skin rejuvenation.

How Does EmbraceRF® Work?

The EmbraceRF® procedure combines multiple innovative techniques that use radiofrequency energy to tighten skin, improve skin quality, and remodel the contour of facial fat. It works particularly well along the jawline and in the neck. This can all be accomplished without the usual incisions required by surgery. Dr. Cook inserts a probe beneath the skin through a tiny opening made with a needle. A second probe sits on top of the skin, and as Dr. Cook glides these two probes along the jaw border and in the neck, energy flows between the tips, which tightens skin and remodels fat. Dr. Cook completes the rejuvenation process with another radiofrequency device, Morpheus 8, which delivers energy through tiny needles into the skin and just beneath the skin. This initiates the healing response, which improves skin tone and fine lines and leads to a tightening of the tissue under the skin.

How Does EmbraceRF® Compare to FaceTite®?

Dr. John Q. Cook became aware of the innovative work of Dr. Pier Rovatti, an Italian plastic surgeon, through his friend Dr. Spero Theodorou. Dr. Theodorou, who trained under Dr. Cook in the Rush plastic surgery fellowship and who has gone on to great success in New York City, did much of the research that led to the approval of the BodyTite and FaceTite technologies by the FDA. Dr. Cook has used the FaceTite® technology since the late summer of 2016 to improve the tone of the neck and jaw border areas with great success. When he learned what Dr. Rovatti was doing with the technology, it seemed that this might be the next generation of the procedure. Dr. Rovatti’s results speak for themselves. Remember this is accomplished under local anesthesia with none of the typical surgical incisions:

The four before-and-after images above are courtesy of Dr. Rovatti.

What makes the EmbraceRF® treatment different from FaceTite® is the fact that even though the same equipment is used, the energy is delivered to very specific zones in a targeted way. This protects the zones of the face where it is desirable to keep a natural fullness. EmbraceRF® also introduces the concept of adipose-remodeling, which uses energy to remodel the shape of facial fat. This is accomplished by the Morpheus 8 device.

What is the Whole Beauty® Institute EmbraceRF® Experience?

Dr. John Q. Cook has developed a systematic process of facial analysis, which allows him to evaluate the four key variables in facial aging. During your consultation with Dr. Cook, he will review your goals and determine which approach to facial rejuvenation is best for you. This is where Dr. Cook’s extensive experience with all forms of facial rejuvenation, from fillers all the way to surgical lifts and fat transfer, works to your advantage. As good as EmbraceRF® is, it is not the solution for everyone who needs facial rejuvenation. Instead, the procedure fills a gap between external skin tightening with devices like Forma and the surgical jaw border and neck lift under local anesthesia. If Dr. Cook determines that EmbraceRF® is a good solution for your needs, your next step is to meet with one of our coordinators and select a date for surgery. On the day of your EmbraceRF® treatment, you will eat a light meal and take some medication that will make you relaxed. Dr. Cook will then introduce local anesthesia with a technique that makes the process virtually painless. In the EmbraceRF® treatment room, Dr. Cook will make several tiny openings in strategic locations and place a numbing fluid under the skin. Dr. Cook will then use the FaceTite® and Morpheus 8 devices to tighten and remodel specific zones along the jaw border and neck. When the EmbraceRF® procedure is finished, Dr. Cook will wrap your face and neck in a supportive dressing, which you will wear for one or two days. Most of our patients tell us that they experience little or no pain after the procedure. We recommend that you sleep with your head elevated the first few nights and that you apply ice over the dressing. You will eat softer food and avoid heavy exercise. The majority of our EmbraceRF® patients are pleasantly surprised by the small amount of bruising and swelling that occurs after surgery, and most can return to work and normal light activity several days after treatment, perhaps with camouflage cosmetics if there is a little bruising. When you come back to see us after EmbraceRF®, we will remove the dressing and give you an elastic band that you can wear when convenient to support the neck. At this point, you will already see the early results from your EmbraceRF® procedure, which will continue to improve in the weeks after your treatment.

Procedures to Complement EmbraceRF®

Many of our patients combine other local anesthesia procedures with EmbraceRF® for comprehensive facial rejuvenation. These procedures include facial fat transfer, which Dr. Cook has performed several thousand times, eyelid surgery, and nanofat injection to rejuvenate the facial skin. With these combinations, most patients can return to work and social activities within a week.
Whole Beauty Institute

If you would like to have a consultation regarding EmbraceRF® in the Chicago area, or if you have questions for our team, please call 312-751-2112 or contact us online.

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Dr. John Q. Cook

Practice Blog

Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.

HealthGems Blog

Dr. Cook's HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.

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SkinShopMD was created by board-certified plastic surgeon John Q. Cook, M.D. as a trusted source for skin care products. From his years of experience, he developed a portfolio of high quality medical grade products to protect and rejuvenate your skin.

Educational Information on Plastic Surgery

Educational Information

Learn important information about surgical and non-surgical procedures to help you make informed decisions about your desired treatment based on your goals. Topics cover facial surgery, injectables, lasers, breast surgery, body contouring, and other treatments.

Testimonial and Practice Videos

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Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.

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Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

Whole Beauty® Institute |Map | 737 N.Michigan Ave

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

Whole Beauty® Institute |Map | 118 Green Bay Road

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station