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Holi-Day Specials Event!

Our Gift to You. One Day. All Day. Wednesday, December 5Th. At our Chicago location only. In the spirit of giving, we are hosting a day full of Treatment and Product Specials, Snacks, Holiday Punch, Music and Fun!

The Merry & Bright Collection


Achieve a luminous complexion with these brightening and soothing skincare products.

The Winter Quencher Collection


Deeply hydrate and revitalize your skin with The Winter Quencher Holiday Collection designed
to help combat the cold weather elements.

HydraGold Signature Treatment

Introducing the HydraGold Signature Treatment! This exclusive treatment includes: deep cleansing, exfoliation, extractions, customized serums and antioxidants, and 24k gold-plated micro-channeling technology. This luxurious, effective treatment has zero to minimal downtime and offers truly amazing results! Contact us to schedule your treatment!

Holiday Peel Special

Save up to $100 on Satin, Ultra Silk and Maximum Brightening Chemical Peels. During your appointment your aesthetician will assist you in selecting the right peel for you based on your skin type and your desired results. Offer valid now through Dec. 31st.

Dr. Cook's Guide to Stunning Skin

Dr. Cook offers you the 5 steps he recommends to help you obtain and maintain healthy and radiant skin.

We now offer EmbraceRF!

Not ready for a facelift? EmbraceRF provides quick, surgical results for the patient who wants high quality facial contouring with no surgery. It removes fat and contracts the skin on the face or neck. With each case being customizable to a patient’s needs, the impossible becomes possible. Get instant results!


HydraFacial is a new liquid-based, abrasion-free treatment at WBI that addresses: fine lines and wrinkles, loss of elasticity, tone and texture, uneven pigmentation, enlarged pores, and oily/congested skin in one treatment with no down-time.

Vaginal Rejuvenation

Feel like yourself again! Previously, women did not have many options to improve intimate issues. Votiva offers a non-invasive solution in a safe and gentle 30-minute treatment.

Go Sleeveless with Confidence!

SlimLipo® is an advanced technique of laser liposuction for arms that offers added tightening of the skin, and many possibilities in the treatment of excessive fatty deposits in arms.

Welcome to The Whole Beauty® Institute led by Premier Plastic Surgeon, John Q. Cook, M.D.

U.S. News Top Doctor, John Q. Cook, M.D., performs Plastic Surgery and Advanced Medical Aesthetics in the Gold Coast and the North Shore

John Q. Cook, M.D. premier plastic surgeon in Chicago and Winnetka.

John Q. Cook, M.D. leads the Whole Beauty® Institute Plastic Surgery Centers of Excellence.

With locations in Chicago and Winnetka, Whole Beauty® Institute is a premier plastic surgery center lead by Dr. John Q. Cook, a recognized leader in the field of aesthetic plastic surgery. In his 20 years of practice, Dr. Cook has developed a reputation for his innovative techniques that refine and rejuvenate the face, breasts, and body form in ways that preserve each patient’s unique natural identity. Early in his career Dr. Cook realized that the emerging field of medical aesthetics provided treatments that could extend the range of options to his patients in many beneficial ways. At The Whole Beauty® Institute we are committed to providing our patients with a continuum of therapies carefully selected by Chicago plastic surgeon John Q. Cook that range from medical grade therapies to advanced level plastic surgery procedures, all delivered with a high-level of skill, safety, and service. To that end, Dr. Cook has assembled an expert level team of clinicians who deliver advanced medical aesthetic therapies in a soothing Medi-Spa setting. All of our therapies, surgical and medical, are driven by an underlying aesthetic that is rooted in Dr. Cook’s careful study of beauty in natural forms.

Dr. Cook’s Blog, Whole Beauty® Connections, HealthGems™

In-Depth Articles and Newsworthy Information Available Online

Dr. Cook is committed to providing his patients, and people who are considering plastic surgery, with the most current and reliable information available regarding advanced medical aesthetics and plastic surgery for the Face, Breast, and Body. In addition to this website, he routinely publishes in-depth articles and newsworthy information online through his Blog, The Practice Newsletter The Whole Beautyv Connections, and HealthGems™.


Our Team Delivers The Highest Level of Service with Attention to Detail

Every patient at The Whole Beauty® Institute is provided with a concierge level of service with meticulous attention to each detail of care. Both of our plastic surgery offices are in extremely convenient locations, but are located in buildings that are private and discrete.

Our Chicago Office in The Gold Coast

Our offices in the Olympia Center, just off North Michigan Avenue, Chicago’s premier location for fashion and premium retail, overlook the historic water tower. The Chicago plastic surgery offices are extremely convenient to patients in the North Michigan Avenue, Gold Coast, Lincoln Park, Lakeview, Bucktown, Millennium Park, West Loop, and South Loop neighborhoods.  For patients who come to us from out-of-state or from international locations, we are a five minute walk from many of Chicago’s finest hotels including The Ritz Carlton, The Peninsula, The Four Seasons, The Park Hyatt, and The Drake.

Our Winnetka Office in The North Shore

Our Winnetka plastic surgery office is in a private building on Green Bay Road in the heart of the elegant North Shore. Patients from the surrounding suburbs of Kenilworth, Wilmette, Evanston, Glencoe, Northfield, Glenview, Northbrook, Highland Park, and Lake Forest will find that our offices are just a short drive away.  Patients from Barrington, Oak Brook, Hinsdale, and other areas in the west suburban and northwest suburban locations are pleasantly surprised by the ease of access from the Tri-state tollway.  Many patients who come to our practice from Milwaukee, Madison, and other areas of southern Wisconsin comment on the convenience of the Winnetka location, as it is approximately an hour’s drive from the state line.


Serving Patients from All Over The World

Our Chicago and Winnetka plastic surgery offices are located on Chicago’s Gold Coast Michigan Avenue and in a private stone building in Winnetka on the North Shore’s Green Bay Road, serving domestic and international patients from all over the world. If you are visiting from out-of-town, a member of our team will be happy to assist you with travel arrangements. Our practices are convenient to a variety of great hotels, restaurants, and shopping on the Magnificent Mile, all part of one of the largest and most vibrant cities in the United States. Please look through our Website to learn more about the plastic surgery procedures and medical aesthetic therapies that we offer and the philosophy of Dr. Cook and The Whole Beauty® Institute. We invite you to contact our practice to schedule an appointment or request further information.

Education & Affiliations

John Q. Cook, M.D. Affiliations

Awards & Recognition

  • U.S. News Top Doctor
  • Castle Connolly Top Doctor for 10 consecutive years
  • Best Doctors in America
  • America’s Top Surgeons
  • Healthgrades Recognized Doctor
  • RealSelf Top Doctor
  • New York Times Super Doctors List

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Realself Top 100 Doctor

Dr. John Q. Cook, M.D. holds over 20 years experience and expertise in aesthetic plastic surgery with an emphasis on the natural form.

We’re Here to Help

Dr. Cook and his entire team are here to provide you with the highest quality of information so that you can make an informed decision about your surgery.

Dr. Cook’s Blog

Recovery from Face Lift Surgery

The recovery from face lift surgery is determined by the dynamics of your individual healing process and by your need for privacy. Our team at the Whole Beauty® Institute is committed to making the preparation for surgery and recovery from surgery a gentle experience.

Subscribe to Dr. Cook's Blog

Subscribe to Dr. Cook's blog and newsletter. You'll receive notifications of new posts by email.

Our Office Locations

Our locations in Chicago's Gold Coast and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.
The Whole Beauty® Institute location led by Dr. John Q. Cook in Chicago's Gold Coast

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

The Whole Beauty® Institute location led by Dr. John Q. Cook in Winnetka of the North Shore

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562 Located directly across from Indian Hill Metra Station