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Welcome to Chicago’s Whole Beauty® Institute

The Midwest’s Premier Center for Innovative Plastic Surgery and Medical Aesthetics

Meet Plastic Surgeon John Q. Cook, M.D.

The Whole Beauty® Institute team is an integral part of the practice of Dr. John Q. Cook, a recognized leader in aesthetic plastic surgery. Every team member has extensive experience and shares Dr. Cook’s passion for natural results. We form a bond of trust with our extended patient family.

Many of our patients have come to us for 15 to 20 years, or even longer. We offer the complete continuum of plastic surgery and aesthetic treatments, backed by deep knowledge.

We provide innovative solutions for our patients with a wide range of technologies that include BodyTite®, FaceTite®, Morpheus 8®, Morpheus Body, EmbraceRF®, Evolve, Votiva®, HALO, MOXI, BBL®, and BBL Hero®. We offer naturalistic techniques to restore facial volume with fillers and to balance facial expression with Botox and other relaxants. We are more than technicians; we are trusted advisors. Visit our gallery to view before and after photos.

Every treatment we offer is designed to enhance your self-image in a natural way so that we can provide a path to enhanced health and well-being.

Dr. John Q. Cook | Whole Beauty Institute

Education and Credentials

Awards and Recognition

Education and Credentials

education and credentials

Awards and Recognition

awards and recognition

Plastic Surgery at The Whole Beauty® Institute

All of Dr. John Q. Cook’s work is informed by his lifelong study of the natural form. Plastic surgery should be an expression of the beauty that is present in each of us, rather than a caricature based on currently popular celebrities. Each face, each breast, each body has its own internal logic, which can be discovered only by careful evaluation.

Non-Surgical Aesthetics at The

Whole Beauty® Institute

Our team at The Whole Beauty® Institute specializes in sophisticated and individualized medical aesthetic therapies. We attract patients who appreciate our thorough analysis and careful attention to detail in all treatments that we offer.

Every patient benefits from the deep knowledge of Dr. John Q. Cook, founder of The Whole Beauty® Institute. He has been involved in the field of medical aesthetics since its inception. Dr. Cook’s knowledge and extensive experience have allowed us to develop a carefully selected portfolio of treatments, services, and medical-grade products.

photo gallery

View before-and-after photos of patients of Dr. John Q. Cook and the Whole Beauty® Institute. You will have the opportunity to view more patient photos for any of the plastic surgery procedures and non-surgical treatments during the consultation process.

Real Patient Ratings

Breast Implant Revision

From the minute I walked in for my first appointment to my most recent post op appointment, I feel that everyone treated me like my satisfaction is as important to them as it is to me. He did my first breast augmentation in 2001 and most recently my revision in November of 2022. I came to him thinking there’s no way he could outdo the first result but lo and behold he worked his magic a second time. I am so happy with how my breast augmentation turned out this second time.

My breast augmentation turned out beautiful. Dr Cook is a master at his craft. I put all my trust in his judgement with regard to the size of my implants and he proved to be the best at what he does (for a second time). I am so happy with my breasts.

Breast Augmentation

The outcome was exactly what I hoped for, I enjoyed Dr. Cook’s approach to the procedure, appreciated his demeanor and found he and his staff to be very accommodating and helpful. I feel great and look natural!

Face Lift, Neck Lift, Fat Grafting / Transfer

Dr. Cook and staff were professional, warm, attentive to detail and I felt most comfortable through entire process of consultation – surgery, post-op and follow up visits. Results were natural looking improvements.

Tummy Tuck

Dr. Cook and all the staff made the experience very comfortable. Dr. Cook is very thorough and made sure I am taken care of before, during and after the surgery. His staff are exceptional and very caring.

Face Lift

Dr. Cook explained the procedure as well as answering any questions I had. I trust the doctor to give me natural results. I have had another procedure with Dr. Cook that I was very pleased with the long lasting results.

Face Lift / Neck Lift

Dr. Cook listens to his patients and makes surgical recommendations that delivers beyond the desired result. I loved that my procedure was done right in the office with minimal sedation. I was surprisingly relaxed and comfortable throughout the procedure.

Tummy Tuck / Breast Reduction

Dr. Cook and all of his nurses and staff were kind and didn’t make me feel embarrassed about my body. I was there because I don’t like my body, and having such a kind team of people looking at me and measuring me made me so comfortable.

SkinShopMD Best Sellers
SkinShopMD by John Q. Cook, M.D.

Indiviualized Medical Grade Skincare

Curated for you. Delivered to you. Created by board-certified plastic surgeon John Q. Cook, M.D.


Dr. John Q. Cook

Practice Blog

Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.

Whole Beauty Connections

Whole Beauty Connections

Sign up to Whole Beauty Connections Newsletter to get access to in-depth articles and expanded information about plastic surgery, technological advances in the industry, and other updates to help you understand your options.

Dr. Cook’s HealthGems Blog

Dr. Cook’s HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.

Educational Videos

Visit our Video Gallery to View More

Schedule a Consultation

Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.

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Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

Whole Beauty® Institute |Map | 737 N.Michigan Ave

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

Whole Beauty® Institute |Map | 118 Green Bay Road

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station