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Non-Surgical Rejuvenation Treatments

An overview of Non-Surgical Treatments available for patients at The Whole Beauty® Institute





John Q. Cook, M.D.

Chicago 312-751-2112
Winnetka 847-446-7562

A Recognized Leader in Non-Surgical Rejuvenation and Refinement

Our team at The Whole Beauty® Institute specializes in sophisticated and individualized medical aesthetic therapies. We attract patients who appreciate our detailed analysis and careful attention to detail in all treatments that we offer.

Every patient benefits from the deep knowledge of Dr. John Q. Cook, the founder of the Whole Beauty® Institute. He has been involved in the field of medical aesthetics since its inception. He realized early on that he needed to go beyond what he could offer with plastic surgery if he wanted to provide total rejuvenation for his patients. Dr. Cook’s knowledge and extensive experience has allowed us to develop a carefully-selected portfolio of treatments, services, and products.

Dr. Cook’s reputation has allowed him to attract a leadership-level team of clinicians. Everyone who works here is committed to a process of continuous improvement and total devotion to patient care. As word has spread about the Whole Beauty® experience, our team continues to grow.

Injectable Lip Enhancement

Dr. Cook demonstrates lip enhancement with the use of an injectable filler. The injectable fillers can plump up the lips and restores volume that the patient.

How We Can Help You

Our team has solutions for a wide range of aesthetic problems that occur in the face, chest, hands, and other body areas.

With sun damage, stress, and the aging process a number of changes occur in the facial area. Patients may come to us with a focus on just one or two specific problems, or they may just feel that their skin does not look as fresh or as vital as it once did. We can help with therapies that are targeted to specific problems, such as frown lines, brown spots, and surface wrinkles; we can also help with therapies that provide general rejuvenation and protection from further damage.

Hand rejuvenation with IPL to treat sun spots

Targeted treatments can address a number of specific issues: frown lines between the brows, lines in the crow’s feet area, and other facial expression lines; volume loss in the cheeks, temple, chin, lips, and other areas; deepening of the marionette lines near the corner of the mouth and of the nasolabial fold between the upper lip and cheek; brown spots; red spots due to vessels; fine lines that occur throughout the face.

General rejuvenation treatments help to combat the changes that occur in a uniform way as your skin ages and which contribute to the overall “gestalt” of appearance. These changes include a thinning out of the skin due to a reduction of collagen, elastin, and hyaluronic acid in the deeper skin layer, a roughness and dullness of the skin surface, uneven skin pigment, diminished skin tone, an increase in skin sensitivity, pore enlargement, and the development of unwanted hair.

WBI View™ A Comprehensive Evaluation that will set you on the Right Path

Your experience at the Whole Beauty® Institute begins with our comprehensive evaluation, WBI View™. This in-depth evaluation process looks at all aspects of aging of the face, neck, hands, chest, and body. Our clinicians make use of the latest skin evaluation technology and grading systems developed by Dr. Cook to show you specific aspects of how you have aged. As you progress through treatment the system will document your progress. WBI View™ allows us to provide you with a predictable map for your treatments over the next year. Our patients are busy people, and they appreciate the ability to map their schedule over the long term. We can schedule your comprehensive treatment program and establish appointments over 6 months to a year. This enables you to plan your treatments in an optimum way with regard to business, personal, family, and travel responsibilities.

The Whole Beauty® Advantage: Integrated Medical and Surgical Aesthetics

At The Whole Beauty® Institute we have high level knowledge across the spectrum of aesthetic plastic surgery and advanced medical aesthetics. This works to our patients’ advantage. There are times when a patient comes to us thinking he or she needs surgery, when a non-surgical treatment may provide an equal or better answer. There are also times when a patient requests a non-surgical treatment for a problem that can only be solved in a surgical way, if the result is to respect the intrinsic aesthetics of the facial structure. One example of the failure of a medical treatment to solve a surgical problem is the “filler face”, where an attempt is made to compensate for significant structural descent by adding excessive volume. This moves the face away from its intrinsic beauty. Our extensive knowledge of all forms of rejuvenation allows us to provide appropriate solutions, whether non-surgical, minimally invasive, or surgical. Often the best solution may be a combination of surgical and non-surgical treatments.

An Extensive Range of Treatments for Rejuvenation

There are three aspects to non-surgical rejuvenation at The Whole Beauty Institute: Restoration, Maintenance, and Protection. Depending on the nature of your problem, the restoration phase may be as simple as a single treatment, or it may require a number of treatments. Once we have brought you to an optimum point, we will provide you with a plan for maintenance that keeps you looking fresh and vital. Protection is also important in order to prevent further damage; the Whole Beauty® line of skin care products will help to protect your skin from sun and stress.

Before and after of Botox treatment showing a softening of facial and brow lines.

Our team is widely respected for its careful and naturalistic restoration of facial volume with autologous fat and a wide range of injectable fillers. We offer an extensive portfolio of fillers, since different fillers have different roles and should be placed at different levels. Our current selection includes Voluma®, Volbella®, Restylane®, Restylane Lift®, Juvederm®, Juvederm Ultra®, Belotero®, Sculptra®, and Radiesse®. We offer a wide range of techniques for filler placement; our work with cannulas for fillers takes advantage of Dr. John Q. Cook’s 20 years of experience with facial fat transfer, which is based on a cannula technique.

We soften expression lines and rebalance facial expression with a range of facial relaxants, such as Botox®, Dysport®, and Xeomin®. Our team takes into account your preferences and goals in terms of the degree of softening of expression that is required. When done well treatment with facial relaxants such as Botox® should produce a face that looks relaxed, but which also retains its expressive qualities.

IPL treatment

We offer combinations of advanced technology to rejuvenate the skin of the face, chest, hands, and body. A high-performance IPL (intense pulsed light) is used to diminish brown and red spots. Fractional laser resurfacing helps to reduce fine lines and improve the appearance of stretch marks. We have extensive experience in the use of radio-frequency systems to tighten skin and reduce wrinkles and fine lines. A light-based system is used to reduce unwanted hair. We offer custom combinations of IPL, Forma®, and Fractora® for comprehensive facial rejuvenation.

The power of micro needling/micro channeling and fractional radio-frequency treatments can be boosted with the application of active products at the time of treatment, since channels are opened to treat the deeper layers of the skin.

These high-tech treatments are supplemented in a skillful way with a range of classical medical aesthetic therapies. Patients come in regularly for medical-grade microdermabrasion, dermaplaning, and enhanced oxygen facials. We have a wide range of peels that can address a wide range of skin problems.

Our 3-in-1 advanced skincare product, WBR3

All of our patients benefit from The Whole Beauty® line of medical-grade skin products. These products were developed by Dr. Cook to protect and rejuvenate the skin with a minimum disruption of a person’s daily routine. We continue to add innovative products to our line, which such as our breakthrough product, WBR3™, which replenishes the skin’s water content, restores the skin’s natural protective barrier, and rejuvenates the skin without retinoids. We also offer the Environ skin care line.

The Whole Beauty® Institute also offers advanced non-surgical treatments for fat reduction. These include SculpSure®, the latest fat reduction technology, which uses laser energy to reduce fat in simple 25 minute treatments. Body FX®, which is a radio-frequency fat reduction method, has been used by our team for several years. Kybella® offers fat reduction via an injection technique.

Patients who come to Whole Beauty® Institute benefit from Dr. Cook’s experience, artistic sensibilities, and healthy skepticism. They know that Dr. Cook has selected from what rightly appears to the patient as a confusing and always growing array of products and services.

As in the surgical end of the practice, Dr. Cook’s experience is the patient’s best ally. Twenty years ago, when the field of medical aesthetics was in its infancy, Dr. Cook looked at chemical peels, lasers, pulsed light, and injectables and saw them as ways to help his patients extend the value of the facial rejuvenation surgery he had performed on them. Dr. Cook traveled to Europe in order to evaluate a range of products and therapies that were not yet available in the United States. This enabled his practice to offer patients a high level of knowledge and technical skill when these products became available.

This emphasis an in-depth evaluation of potential new products and services extends to the present day at Whole Beauty® Institute. Competing technologies and products are carefully tested and scrutinized by our clinicians before we offer them to our patients. Inclusion of a product or technology in our portfolio of services is considered a prize by the companies that develop these products, since they know that our selection process is extremely rigorous.

We are particularly proud of the list of procedures that we have not offered our patients over the years, as this list includes a number of spectacular disappointments.

Success in Medical Aesthetics

skin peel chicagoSuccess in medical skin enhancement comes when the best available product is selected and delivered by a highly skilled clinician with an eye to natural form. This is the key to our approach and has allowed us to develop a reputation that sets the industry standard. Dr. Cook has selected a team of leadership level clinicians who share his passion for excellence and his commitment to the highest level of care and service.

When you come to the Whole Beauty® Institute you will undergo an in-depth evaluation that includes an exploration of your goals, a review of your personal habits and medical history, and a review of stresses that affect your appearance. Your clinician will then develop a customized plan that will repair and refresh damage and signs of aging, optimize your appearance, and help you to maintain your appearance.

Four Key Components of a Unique Appearance

Our continuum of therapies, surgical and non-surgical, address each of these components: Tone, Contour, Dynamics and Surface Quality


Tone of the face and other body regions can be addressed by medical grade products, radio-frequency skin tightening, minimally-invasive Face Tite® treatment, and surgical procedures. Each clinician at the Whole Beauty® Institute has been trained by Dr. John Q. Cook to understand the continuum of possible treatment, both non-surgical and surgical. If a surgical procedure will provide a better solution to you needs, Dr. Cook will address these issues with you.


Contour is most often enhanced with a wide range of injectable fillers including Autologous Fat Transfer, Voluma®, Juvederm®, Volbella®, Restylane®, and Restylane Lift®. Our extensive experience with each of these materials allows us to select the optimum choice for each region of the face. We are able to restore a natural-appearing fullness to the cheek and diminish tear troughs (grooves beneath the lower eyelid), replenish and enhance the lips and surrounding areas, and soften the expression lines that frame the mouth and lips. We also offer advanced techniques to restore volume beneath the brow and temples.


Excess activity of expressive muscles in the face can produce “frown lines” between the brows and distort facial appearance in other areas. Our highly experience clinicians provide each patient with an individualized analysis of the dynamics of his or her expressive patterns. This is the basis of our therapy to re-balance facial activity in a way that enhances appearance but does not lead to an inexpressive face. Careful individualized treatments with relaxants such as Botox® are a key component of this therapy.

Surface Quality

The skin’s surface quality reflects its underlying dynamic balance and health. At The Whole Beauty® Institute we offer individualized programs of medical grade products to repair and refresh the skin. Our team will design a program that takes into account your skin’s hydration, tone, history of sun damage, and oil content. With this foundation established we can then address other aspects of the skin’s surface quality.

We employ advanced techniques of medical grade microdermabrasion, dermaplaning, and oxygen facials to restore smoothness to the skin’s surface. Medical grade skin peels can help regulate a number of aspects of the skin’s appearance, including its pigment structure. Areas of brown and red are reduced with IPL pulsed light therapy. Fine surface lines and prominent pore structure are reduced with fractional laser treatment, Fractora® radio-frequency treatments, and microneedling / microchanneling, all beneficial treatments with minimal downtime. Permanent hair reduction is carried out with a light based system.

Contact Whole Beauty® Institute

For more information on advanced injectable facial rejuvenation and skin rejuvenation treatments at our Chicago and Winnetka centers, please contact Whole Beauty ® Institute today to schedule a consultation.