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Plastic Surgery Treatments





John Q. Cook, M.D.

Chicago 312-751-2112
Winnetka 847-446-7562

Plastic Surgery at the Whole Beauty® Institute

“Nature Holds the Beautiful” – Albrecht Dürer (1471-1528)

All of Dr. John Q. Cook’s work in plastic surgery is informed by his life-long study of natural form. Plastic Surgery should be an expression of the beauty that is present in each of us, rather than a caricature based on currently popular celebrities. Each face, each breast, each body has its own internal logic, which can be discovered only by careful evaluation.

As a practical measure, how does one accomplish this? Dr. Cook believes that there are three steps to the process. First one must study examples of beauty, through careful observation of the work of great artists and photographers and observation of beautifully structured men and women. This eventually leads to the conclusion that there is no single standard of beauty that can be reduced to a simple mathematical formula. With enough attention it is possible to appreciate the special logic of each person’s beauty. The second step is to internalize what you have learned about the beautiful, so that you can apply this understanding in a way to help your patient. The third is to develop surgical techniques that allow for an individualized approach to each patient.

For plastic surgery to be successful there must be a meeting of the minds between surgeon and patient. Dr. Cook’s passion for naturalism in his work is best suited to patients who have a similar philosophy. We are not out to create the biggest breast or the tightest face.

Careful Observation and Listening is the Key to our Approach

We craft highly individualized results for our patients. This requires a deep understanding of each patient’s goals, lifestyle, and taste. Dr. Cook provides each patient with a detailed analysis of his or her physical structure and reviews the range of possible solutions that make sense from an artistic standpoint.

We help you to visualize your results in several ways. We have an extensive portfolio of before-and-after pictures, a small portion of which are available on this website. Often you can find a person in this collection that has a similar structure to your own. You can then look at the surgical result and see if this is in line with your personal aesthetic. Especially with breast augmentation surgery, we have advanced 3-D imaging capabilities that can help you visualize the results of various implant choices.

Facial Rejuvenation Surgery with John Q. Cook, M.D.

Sophisticated patients from the Chicago region as well as from other regions and countries come to Dr. Cook for facial rejuvenation surgery because of his innovative techniques and his passion for individualized and natural results.

Our portfolio of procedures for facial rejuvenation allows us to offer a variety of approaches for each expressive zone of the face. We perform a comprehensive facial evaluation that covers each region: the forehead, the brow, the upper eyelid, the lower eyelid, the cheek, the jaw border, the neck, and the lips. We explain to each patient the interplay between the different facial structures and how a comprehensive strategy can lead to a natural result.

There are three aspects to our strategy for facial rejuvenation: restoration of facial structures to a youthful and vital position, replenishment of missing volume, and correction of surface changes.

Many patients opt for comprehensive facial rejuvenation, which addresses in a single operation all of the possibilities for rejuvenation that have been established in the consultation. Others prefer to focus on the area of greatest concern and return for other surgery at a later date.

We have a wide range of techniques of forehead and brow lift, upper blepharoplasty (upper eyelid surgery), lower blepharoplasty (lower eyelid surgery), cheek and midface lift, jaw border lift, and neck lift. Dr. Cook has restored facial volume with facial fat transfer for over 20 years. We also offer a range of resurfacing technologies and peels that can often be combined with facial surgery. As part of the consultation we will suggest particular techniques that make the most sense for you.

“The key,” says Dr. John Q. Cook “is to select the combination of procedures that provides a maximum result in line with a person’s goals and needs but that allows for the minimum recovery possible. It is not fair to over-treat a patient, but is also is not fair to promise results with a minimal procedure if they cannot be reasonably expected.” Our experience and artistic eye help us to guide each patient to an optimum treatment plan.

Dr. Cook’s approach to rhinoplasty (surgery of the nose) is guided by two key principles: the creation of balanced natural form and the enhancement of breathing function. Dr. Cook employs a variety of advanced techniques that allow him to reshape the nose in a way that balances the facial profile and respects the fundamental logic of each face.

Leaders in Facial Rejuvenation Surgery under Local Anesthesia

In many plastic surgery practices patients are offered only the choice between surgery under general anesthesia and surgery under intravenous sedation. Although these deeper forms of anesthesia are always available to patients in our practice, many of our patients opt for surgery under local anesthesia in our Chicago and Winnetka offices.

The local anesthesia face lift experience is quite different from the typical experience when deeper anesthesia is involved. Patients eat a light meal before surgery, so there is none of the light headedness that accompanies fasting before surgery. In most cases, no IV is necessary. Patients are given a combination of oral medications that put them in a relaxed, comfortable state. Dr. Cook has developed a sequence of steps that allow his to obtain complete local anesthesia in the zones of surgery with very little patient discomfort.

Leaders in Minimally-Invasive Facial Rejuvenation

Surgical lifting of the cheek, jaw border, and neck remain the gold standard for the treatment of facial structural descent. With careful attention to detail the incisions necessary for facial lifting can be hidden in a way that permits a full range of activities and hair styles.

For patients who prefer to avoid the typical face lift incision and who have mild to moderate structural descent, Dr. John Q. Cook offers a portfolio of minimally-invasive techniques that can offer significant benefit. With Face Tite® Dr. Cook makes tiny openings that allow for the introduction of a pair of radiofrequency probes, one below the skin and one above the skin. As Dr. Cook glides the probes back and forth through an area of treatment, radiofrequency energy flows between the tips of the probes. This energy causes a significant tightening and is particularly helpful in the neck and jaw border areas. Dr. Cook often combines Face Tite® with facial fat transfer, minimally invasive midface lifting, and skin resurfacing to provide comprehensive minimally-invasive facial rejuvenation.

Our Patients benefit from a Continuum of Services

At The Whole Beauty® Institute we offer the complete spectrum of surgical and non-surgical aesthetics treatments. Our breadth of knowledge and experience offers significant benefits to our patients. Very often the results of facial rejuvenation surgery can be enhanced by treatments to prepare for the surgery and to maintain the surgical results. For example, skin that has been badly damaged by sun and stress can be rejuvenated with medical grade products and treatments before the surgery. This will enhance the quality of your surgical result. During your consultation you will meet members of the medical aesthetics team who are able to assist you in this process.

To learn more about our approach to facial rejuvenation surgery, please visit the Facial Surgery Overview of this website or visit specific procedure pages.

If you would like to schedule a consultation with Dr. John Q. Cook regarding facial rejuvenation surgery or to speak with a team member please call 312-751-2112 or contact us directly.

Breast Surgery at The Whole Beauty® Institute

Patients who come to Dr. Cook’s plastic surgery centers for breast augmentation (also called breast enhancement or breast enlargement), breast lift (mastopexy), breast reduction, breast surgery revision, and breast reconstruction know that they are cared for by one of Chicago’s most experienced and respected breast surgeons. Dr. Cook has a diverse repertoire of techniques that allow him to provide individualized solutions for each patient. In his twenty years at Rush University Medical Center, Dr. Cook has developed a strong reputation for his innovative approaches to the challenges of breast reconstruction surgery. He brings this extensive experience to all patients who come to him for plastic surgery of the breast, whether aesthetic or reconstructive.

Dr. Cook’s technique of Structural Breast Surgery has received considerable recognition. This technique was originally developed for the breast lift procedure, but it can also be used for breast reduction, and combined breast lift and augmentation (augmentation-mastopexy). This technique provides deep structural anchoring of the breast in its new position, so that the breast is held in place by more than tightened skin. It also offers a less conspicuous scar than in the traditional method of breast lift, and it restores a pleasing fullness to the upper portion of the breast with natural breast tissue.

The breast surgery consultation at The Whole Beauty® Institute is designed to be comprehensive and educational. This is particularly true with breast implants, where it is important to have a long term vision of what a particular implant choice will bring. Dr. Cook’s recommendations are based on a careful consideration of your goals, your natural breast structure, and a realistic understanding of what can be accomplished by current techniques. We help you to visualize your results with our extensive photo database, 3-D imaging, and anatomical sizers.

Dr. Cook’s sophisticated visual aesthetic is integral to the breast surgery experience at the Whole Beauty® Institute. Breast surgery is much more than making a breast larger or smaller. It is equally important to consider breast shape, breast position, breast tone, and the visual relationship of the breast to the rest of the body. When all of these factors are considered, the result is a beautiful breast.

Our website contains extensive educational material about breast surgery. To learn more, please visit the breast surgery overview page or visit sections related to specific breast procedures.

If you would like to schedule a consultation with Dr. Cook regarding breast surgery in our Chicago or Winnetka offices or if you have questions for the Whole Beauty® team, please call 312-751-2112 or contact us directly.

Advanced Body Contour Surgery at The Whole Beauty® Institute

We offer our patients a comprehensive portfolio of non-invasive, minimally-invasive and surgical techniques to refine the contour of the abdomen, waist, hips, legs and arms. All of our work is rooted in a careful study of the logic of body line and body balance.

We were the first practice in the Midwest to offer SculpSure®, the latest generation of non-invasive fat reduction technology. Often we combine this with radio-frequency fat reduction to enhance the power of the treatment. These technologies work best in patients who are close to their ideal weight with good skin tone and localized areas of fat excess. Patients come to us for evaluation because they know we have complete knowledge of all methods of fat reduction. If liposuction will provide a better result we will tell you.

Dr. John Q. Cook has extensive experience is all methods of liposuction: classical liposuction, Vaser® lipoplasty utilizing ultrasound, SlimLipo® and SmartLipo® laser-based liposuction, and BodyTite® radiofrequency lipoplasty. We perform the majority of liposuction surgeries using laser techniques under local anesthesia in our Chicago and Winnetka offices. Patients appreciate the quick recovery and impressive tightening that occurs with our approach.

Body Tite® is a radio-frequency based method for tightening loose skin and reducing the fat underneath it. Dr. Cook and the Whole Beauty® Institute are proud to be one of the first centers to offer this revolutionary technology.

We have several years of experience with the Cellulaze® technology for reduction of cellulite. This treatment works best in patients with good skin tone who have medium grade cellulite on the back and side of the legs.

Dr. Cook offers his patients the high lateral tension abdominoplasty, which remains for us the gold standard of abdominoplasty techniques. This technique tightens the abdomen at three levels and can be combined with liposuction for enhanced contour. Many patients ask Dr. Cook to combine the abdominoplasty with breast surgery, a combination sometimes referred to as a “Mommy Makeover.”

We also offer our patients the options of other body contour procedures including arm lifts, back lifts, posterior body lifts, and inner thigh lifts.

To learn more about the advanced techniques of body contour surgery at The Whole Beauty® Institute please visit the Body Contour Overview page of this website or visit the pages that discuss specific techniques in detail.

If you would like to have a consultation regarding body contour treatments or if you have questions for our team, please call 312-751-2112 or contact us directly.