The Whole Beauty Practice Blog
The Whole Beauty® Institute practice blog is a resource for patients in Chicago and beyond, to get information on specific aesthetic treatments and plastic surgery procedures, as well as Dr. John Q. Cook, his team, and his practice.
Mini Facelift vs. Full Facelift: Which is Better for You?
Are you wondering if a mini facelift in Chicago is right for you and how it compares to a traditional facelift? A mini facelift focuses on early jowling and mild lower-face laxity using shorter incisions and a targeted SMAS lift, which often means less downtime. In...
Wedding Ready Beauty: A Timeline for Looking & Feeling Your Best on The Big Day
Guidance on cosmetic surgery and treatments, and when to do them to be ready for "I do." Weddings have always inspired a little extra attention to beauty and self-care, but today’s aesthetic options allow brides—and mothers of the bride or groom—to approach the...
From Dull to Firm: Why PRX-T33 Is a Game-Changer for Instant Skin Renewal
PRX-T33 is a unique, no-downtime biostimulatory peel that helps skin look tighter and more luminous without visible peeling. The formula blends trichloroacetic acid (TCA), hydrogen peroxide, and kojic acid. Applied with a precise massage technique, PRX-T33 at our...
Mother’s Day Specials
Enjoy savings on select treatments now through May 10th in celebration of Mother’s Day! BBL SPECIAL Address Unwanted PigmentationSave 15% when you purchase a package of 3 BBL treatments MOXI SPECIAL Laser Resurfacing for Texture and Fine LinesSave 15% when you...
Spring Skin Reset
Spring Skin Reset: 5 Steps to Refresh Your Routine for the Season As winter fades and warmer days arrive, your skin’s needs begin to change. The heavy creams and intensive repair products that carried you through cold, dry months may suddenly feel too rich—while...
What Is the HALO® Fractional Laser Good For?
If you’re noticing sun damage, uneven tone, fine lines, acne scars, or dull skin that no longer responds to skincare alone, you may be exploring laser resurfacing. The HALO® fractional laser at our Chicago practice is one of the most sophisticated skin rejuvenation...
Get Better Breast Implant Revision Outcomes with a Structural Breast Lift
Breast implant revision surgery can be challenging. Many women seek revision because of issues such as implants that have dropped too low, shifted to the sides, lost upper-breast fullness, or caused stretched skin and widened areolas over time. With the passage of...
Top 2026 Aesthetic Trends
After the pomp and circumstance of the holiday celebrations subside, we find ourselves getting back into the usual routines and confronting the reality of making good on the resolutions we've committed to. The new year marks a chance for new beginnings. And with that,...
Holiday Specials 2025
Facial Filler Special Spend $1000 toward future fillers and receive a $200 gift card.Lip filler not included. Limit one per customer. Gift Cards Get a $30 credit when you buy a $200 WBI gift card. Laser Special Save 10% on HALO and MOXI. Address skin texture and fine...
How to Get the Most Out of Your Plastic Surgery Consultation
A successful plastic surgery journey begins not in the operating room, but in the consultation. When you meet with Dr. John Q. Cook at the Chicago area's Whole Beauty® Institute, the consultation is a vital part of your personalized experience—designed to help you...
Contact Whole Beauty® Institute to schedule a consultation with John Q. Cook, M.D., in Chicago or Winnetka. Call 312-751-2112 or send a message online.
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