The Whole Beauty Practice Blog
The Whole Beauty® Institute practice blog is a resource for patients in Chicago and beyond, to get information on specific aesthetic treatments and plastic surgery procedures, as well as Dr. John Q. Cook, his team, and his practice.
Top 2026 Aesthetic Trends
After the pomp and circumstance of the holiday celebrations subside, we find ourselves getting back into the usual routines and confronting the reality of making good on the resolutions we've committed to. The new year marks a chance for new beginnings. And with that,...
Holiday Specials 2025
Facial Filler Special Spend $1000 toward future fillers and receive a $200 gift card.Lip filler not included. Limit one per customer. Gift Cards Get a $30 credit when you buy a $200 WBI gift card. Laser Special Save 10% on HALO and MOXI. Address skin texture and fine...
How to Get the Most Out of Your Plastic Surgery Consultation
A successful plastic surgery journey begins not in the operating room, but in the consultation. When you meet with Dr. John Q. Cook at the Chicago area's Whole Beauty® Institute, the consultation is a vital part of your personalized experience—designed to help you...
Reclaiming Confidence After GLP-1 Weight Loss
At the Whole Beauty® Institute, we offer a wide range of body contouring procedures and therapies to support patients navigating these post-weight loss changes. Whether you’re dealing with skin laxity, volume loss, excess tissue, or hair loss, we can help restore your...
Fall BBL Special
Fall is BBL Season to reverse sun damage and unwanted pigmentation! Save 15% when you buy a package of 3 BBL or BBL Hero treatments for face, neck, and body at the Whole Beauty Institute in Chicago and Winnetka. What’s BBL? BBL and BBL Hero (broadband light) deliver...
Liposuction Under Local Anesthesia: 10 Things You Should Know
Article last updated October 6, 2025. Originally published August 25, 2017. Insights from Chicago’s Leader in Local Anesthesia Liposuction Dr. John Q. Cook, the founder and director of the Whole Beauty® Institute in Chicago and Winnetka, has performed a variety of...
Why the “Non-Surgical Facelift” Is a Lie
In the age of quick fixes and trending buzzwords, the term “non-surgical facelift” sounds like the ultimate solution—no surgery, no downtime, and all the results. But is it too good to be true? At Whole Beauty® Institute, we believe in honest conversations about what...
Mommy Makeover Myths: What’s Fact and What’s Fiction?
Let’s be honest—pregnancy, childbirth, and motherhood are nothing short of life-changing. And while they bring joy, they can also bring lasting changes to your body that don’t always bounce back with diet and exercise alone. That’s where the Mommy Makeover for our...
What Are the Best Benefits of Skin Rejuvenation Treatments?
If you're seeking skin rejuvenation in Chicago, Whole Beauty® Institute offers a comprehensive suite of treatments designed to refresh and revitalize your complexion. From advanced peels to cutting-edge microneedling technologies, these options cater to various skin...
Do Neck Lift Patients Always Have to Get a Facelift, Too?
The neck can be overlooked by patients when it comes to addressing signs of aging. While Dr. John Q. Cook is adept at identifying those who would benefit from tissue tightening below the chin, many people seeking a facelift are surprised to learn that they would...
Contact Whole Beauty® Institute to schedule a consultation with John Q. Cook, M.D., in Chicago or Winnetka. Call 312-751-2112 or send a message online.
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