Whole Beauty® Institute

Aesthetic Plastic Surgery

A Wide Range of Cosmetic Surgical Solutions

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Plastic Surgery at the Whole Beauty® Institute

Dr. John Q. Cook and the Whole Beauty® Institute offers patients a wide variety of options in Chicago and Winnetka for cosmetic surgery for the face, breast, and body with natural-looking results.
facelift before and after

Facial Surgery Procedures

Our portfolio of facial rejuvenation procedures allows us to offer a variety of surgical approaches and techniques for each expressive zone of the face. For each region – the forehead, the brow, the upper eyelid, the lower eyelid, the cheek, the jaw border, the neck, and the lips – we provide patients with a customized surgical plan to enhance the unique identity of each individual with respect to natural form. Read Dr. Cook’s Philosophy on Facial Surgery
Augmentation with Lift breast augmentation | Whole Beauty Institute

Breast Surgery Procedures

Patients benefit from Dr. Cook’s extensive experience and commitment to the natural breast form. Our detailed consultation for Breast Augmentation, Breast Lift, Breast Reduction, and Revisional Breast Surgery allows us to understand your goals, lifestyle, and activities, all of which impact the result of your breast surgery. Our patients receive care that is highly personalized and holds to the highest standards of service.

Read Dr. Cook’s Philosophy on Breast Surgery

Whole Beauty® Institute | Liposuction

Body Contouring Procedures

The Whole Beauty® Institute delivers leadership-level results in a wide range of body contour procedures. Our patients benefit from a truly comprehensive portfolio of options: Tummy Tuck, Mommy Makeover, BodyTite, Arm Contouring, and a number of liposuction techniques including classical liposuction, Vaser® ultrasonic liposuction, laser liposuction and the SAFE Lipo technique for contour deformities.

Read Dr. Cook’s Philosophy on Body Contouring

Body Contouring for Men

Plastic Surgery for Men

Men typically have aesthetic goals and needs that differ from those of women, which is why the Whole Beauty® Institute’s team works with each patient as an individual, customizing treatments for men that take physiological differences into account to generate naturalistic results. Discover how men can get a custom-tailored look just for them.

Surgical Consultation Form

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John Q. Cook, M.D.

Dr. John Q. Cook, Board-Certified Plastic Surgeon

Founder & Medical Director of the Whole Beauty® Institute

Dr. John Q. Cook’s Work in Plastic Surgery Is Informed by His Lifelong Study of Natural Form

Plastic surgery should be an expression of the beauty that is present in each of us, rather than a caricature based on currently popular celebrities. Each face, breast and body shape has its own internal logic, which can be discovered only by careful evaluation. As a practical measure, how does one accomplish this? Dr. Cook believes that there are three steps to the process. First, one must study examples of beauty through careful observation of the great works of artists and photographers, and beautifully structured men and women. This leads to the conclusion that there is no single standard of beauty that can be reduced to a simple mathematical formula. With enough attention it is possible to appreciate the special logic of each person’s beauty. The second step is to internalize what you have learned about beauty, so that you can apply this understanding in a way to help your patient. The third is to develop surgical techniques that allow for an individualized approach to each patient. For plastic surgery to be successful, there must be a meeting of the minds between surgeon and patient. Dr. Cook’s passion for naturalism in his work is best suited to patients who have a similar philosophy.

Education and Credentials

Awards and Recognition

Testimonial and Practice Videos

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Dr. John Q. Cook

Dr. Cook's Practice Blog

Explore our practice blog to learn more about non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, and discover new ways to improve your health and beauty.

HealthGems Blog

HealthGems Blog

Dr. John Q. Cook's personal thoughts on well-being, quality of life, and more. HealthGems—from his decades of experience in the industry, studying and working with advanced technology and techniques.

SkinShopMD | Medical Grade Skincare

Whole Beauty Skincare

SkinShopMD.com was created by Board-Certified Plastic Surgeon, Dr. John Q. Cook, as a trusted online resource to purchase high quality, medical-grade skincare products that protect and rejuvenate your skin.

Educational Information on Plastic Surgery

Educational Information

Get informed about cosmetic plastic surgery procedures and rejuvenating non-surgical treatments to help you make informed decisions about your desired treatment based on your aesthetic goals.

Schedule a Consultation

Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.

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Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

Whole Beauty® Institute |Map | 737 N.Michigan Ave

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

Whole Beauty® Institute |Map | 118 Green Bay Road

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station