The Whole Beauty Practice Blog
The Whole Beauty® Institute practice blog is a resource for patients in Chicago and beyond, to get information on specific aesthetic treatments and plastic surgery procedures, as well as Dr. John Q. Cook, his team, and his practice.
Fall BBL Special
Fall is BBL Season to reverse sun damage and unwanted pigmentation! Save 15% when you buy a package of 3 BBL or BBL Hero treatments for face, neck, and body at the Whole Beauty Institute in Chicago and Winnetka. What’s BBL? BBL and BBL Hero (broadband light) deliver...
Liposuction Under Local Anesthesia: 10 Things You Should Know
Article last updated October 6, 2025. Originally published August 25, 2017. Insights from Chicago’s Leader in Local Anesthesia Liposuction Dr. John Q. Cook, the founder and director of the Whole Beauty® Institute in Chicago and Winnetka, has performed a variety of...
Why the “Non-Surgical Facelift” Is a Lie
In the age of quick fixes and trending buzzwords, the term “non-surgical facelift” sounds like the ultimate solution—no surgery, no downtime, and all the results. But is it too good to be true? At Whole Beauty® Institute, we believe in honest conversations about what...
Mommy Makeover Myths: What’s Fact and What’s Fiction?
Let’s be honest—pregnancy, childbirth, and motherhood are nothing short of life-changing. And while they bring joy, they can also bring lasting changes to your body that don’t always bounce back with diet and exercise alone. That’s where the Mommy Makeover for our...
What Are the Best Benefits of Skin Rejuvenation Treatments?
If you're seeking skin rejuvenation in Chicago, Whole Beauty® Institute offers a comprehensive suite of treatments designed to refresh and revitalize your complexion. From advanced peels to cutting-edge microneedling technologies, these options cater to various skin...
Do Neck Lift Patients Always Have to Get a Facelift, Too?
The neck can be overlooked by patients when it comes to addressing signs of aging. While Dr. John Q. Cook is adept at identifying those who would benefit from tissue tightening below the chin, many people seeking a facelift are surprised to learn that they would...
Summer Skin Specials
Check out our Summer Skincare Specials for June, July, and August!
What Is Discussed in a Tummy Tuck Consultation with Dr. John Q. Cook?
All beautiful plastic surgery results have something in common: They started with a personalized consultation. At Whole Beauty ® Institute, this is true of every procedure. Dr. John Q. Cook will sit with the patient for, say, a tummy tuck at his Chicago-area practice,...
Why Should Dr. John Q. Cook Be Your Choice for a Tummy Tuck Surgeon?
Searching for a plastic surgeon in Chicago brings up literally of thousands of results. The Chicago area is large, so some of these providers will be closer to you, while others will be more of a drive away. When it comes to choosing a plastic surgeon for something...
6 Reasons Patients Choose Breast Reduction
While breast augmentation continues to capture attention and make headlines around the world, many patients are seeking the exact opposite of the results this plastic surgery provides. We are talking, of course, about breast reduction. Chicago’s Dr. John Q. Cook has...
Contact Whole Beauty® Institute to schedule a consultation with John Q. Cook, M.D., in Chicago or Winnetka. Call 312-751-2112 or send a message online.
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