Whole Beauty® Institute

Article written by John Q. Cook, MD and Joy Edmonds, LC

Skincare products for men are a growing interest of male patients who come to us at the Chicago and Winnetka offices of the Whole Beauty® Institute. After their Botox and other aesthetic treatments, men often ask us about skincare products that are simple to apply and highly effective.

If you are reading this, you are probably looking for reliable information about a skincare routine for men that actually works. You’re also wanting to find a straightforward and simple skincare routine that doesn’t require an excessive amount of time.

Although the ideal is always an individualized skin evaluation, we can offer guidance for simple morning and evening product routines.

3-Minute Morning Skincare Steps

1. Medical Grade Cleanser
2. Line/Wrinkle Reduction (optional)
3. Eye Cream
4. Sunblock
Why a medical grade cleanser rather than a bar of soap? Properly selected cleansers remove impurities from the skin’s surface but leave the natural protective barrier intact. This is important for skin health.
Why an eye cream? Aging eyes are generally the number once concern of the aging face for a man. An eye cream boosts collagen and hydrates the thin eyelid skin. For the man who desires simplicity, just apply the eye cream to the eyelids and the entire face.
The single most important thing to do for your skin is to apply a sunblock every morning. It protects the skin from oxidative damage and protects the skin’s health
An optional addition is an anti-aging product that targets lines in certain areas, such as the crow’s feet, lower cheek, and forehead. If you use an anti-aging product, apply it right after the cleanser to specific area of lines, then apply the eye cream.
The sequence of product application is very important. Follow the exact sequence we have recommended.

3-Minute Evening Skincare Steps

1. Medical Grade Cleanser
2. Line/Wrinkle Reduction (optional)
3. Enhanced Retinol Product (optional)
4. Eye Cream
5. WBR3 Plus GF
We have already discussed Cleanser, Line Reduction, and Eye Cream.
Retinol products are vitamin A derivatives that have decades of scientific research behind them. They help to restore the skin’s structure and reverse damage.
Our flagship product WBR3 + GF improves skin hydration and rejuvenates the skin with a combination of active products that include plant-based growth factors.

Top Whole Beauty Skincare Products Recommended for Men

WBI Antioxidant Cleanser, our strongest cleanser, is a favorite among our male patients.

WBI Illuminating Cleanser is our second strongest cleanser and is a good choice if your skin is a little dry.
WBI Ultra Rich Cleanser is a medium strength cleanser and is a good choice if you want a little gentler activity.
WBI Calming Cleanser is great if your skin tends to be sensitive.

Antioxidant Cleanser

Illuminating Cleanser

Ultra Rich Cleanser

Calming Cleanser

Our WBI Renewing Eye Complex is an excellent choice for men. It contains a plant-based growth factor and a special gentle retinoid formulation. It helps to reduce fine lines, puffiness, and dryness.

Another popular product in our line is Alastin Eye Treatment. It is well-suited for patients who want a lighter formulation, particularly if they have problems with clogged pores.

If your eyelid skin tends to be dry, consider Neocutis Lumiere Riche Eye Cream. It combines growth factors with intensive moisturizers, caffeine, skin-soothing botanicals, and wild yam extract.

Eye Renew GF

Alastin Eye Treatment

Lumiere Rich Eye Cream


The AlphaRet product from Skin Better Science combines lactic acid, a retinol, and glycolic acid with a variety of other agents. It reduces fine lines and signs of photodamage in a few weeks, yet it is less irritating than many retinoid products. Please call our practice at 312-751-2112 if you would like to purchase this product.



Lines is a product from Skin Better Science that delivers four types of hyaluronic acids of different molecular weights. They bring moisture to the skin’s surface and reduce the appearance of lines and wrinkles. Two neuro-peptides soften the activity of underlying muscles that produce expression lines. Other ingredients enhance collagen production. Please call our practice at 312-751-2112 if you would like to purchase this product.


WBR3 Plus with Growth Factor is a popular product that helps to restore the skin’s natural protective barrier. It improves skin hydration with a molecule that enhances the skin’s natural water transport mechanism. A plant-derived growth factor contributes to rejuvenation. For retinol-sensitive patients it is an excellent stand-alone product. It can also act synergistically with retinol products.

WGR3 Plus GF

For men, we recommend an oil-free, light weight sunblock that doesn’t leave an oily feeling on the face and hands. The WBI Emollient Antioxidant Sunscreen SPF 40 provides invisible sun block for all skin types. Fragrance-free and Paraben-free, this sun block is composed of micronized Titanium/Zinc oxides, fortified with a skin barrier repair and emollient ingredients to make this an ideal daily sun block.

Antioxidant Sunscreen

Want to maximize your results? Use Whole Beauty® Medical Grade Products

It’s important to know that medical grade skincare products contain a higher amount of the active ingredients than other non-medical grade skincare products. What does this mean for you? It means you get more of the working ingrediants that restores and rejuvenates your skin! Watch this video to learn more about the benefits of medical grade skincare.

All of the products mentioned in this blog are available for purchase on our product website. We take great pride in our core line of Whole Beauty Institute products and also carry a carefully selected group of products from other sources.

There are three advantages of purchasing directly from the Whole Beauty® Institute: authenticity, fresh products, and expert advice. Unfortunately, some skin product websites feature counterfeit products or products past their expiration date. If you desire detailed information, simply contact us to speak with one of our clinical team.

Chicago | 312-751-2112

Winnetka | 847-446-7562