Whole Beauty® Institute


Customizable hands-free body contouring and skin tightening.

Why Choose The Whole Beauty® Institute For All Your Non-Surgical & Medical Aesthetic Needs.


Dr. Cook has extensive experience with all body contouring procedures and has performed well over 1000 body contour surgeries.


Dr. Cook was one of the first plastic surgeons in the Midwest to work with advanced RF devices that allow for skin and deeper tissue tightening. This allows him to treat patients who have mild to moderate loose skin, since he can tighten and reduce fat without the need to remove skin.


At the Whole Beauty® Institute, we offer patients the complete spectrum of non-invasive, minimally invasive, and surgical procedures related to body contouring. We also offer a wide range of aesthetic treatments that can further advance the results of most surgical procedures.


For larger body contouring procedures, such as Abdominoplasty and Mommy Makeover, we provide recovery in a 5-star luxury hotel with an experienced nurse to get your recovery off to a good and safe start.

Education and Credentials

Awards and Recognition


Read below to learn more about the full benefits of Evolve for non-surgical body contouring.


Next Generation Non-surgical Fat Reduction, Skin Tightening, and Body Toning in Chicago and Winnetka

Dr. John Q. Cook has watched non-surgical cosmetic treatments change, grow, and improve over the years, always with an eye for offering his Whole Beauty® Institute patients options that maximize their results and safety. Many recent advancements have been in the realm of radiofrequency energy, including the versatile Evolve. Women and men seeking customizable body contouring solutions can benefit greatly from this device, which has multiple applications.

Whole Beauty Institute

Contact Whole Beauty® Institute to arrange a consultation for Evolve in Chicago or Winnetka. Call 312-751-2112 or send a message online.

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Who Can Benefit from Evolve?

Maybe you have heard that the current choices to reduce unwanted fat without surgery aren’t living up to their promise. Perhaps you have had a friend who went through these treatments and didn’t really see much of a difference. Even worse, maybe these friends have been left with looser skin, areas of discomfort, or even an unexpected growth of fat in the treated area.

You are waiting for a better option.

Part of the problem with the current technologies is that sometimes they are used indiscriminately in people who didn’t have much of a chance for success in the first place. If you are overweight, none of the existing technologies—including Evolve—are going to work well. They work best in people who are already in reasonably good shape but who have discrete areas that don’t respond to diet and exercise.

Another problem is that when patients aren’t properly selected, existing treatments may reduce fat but leave skin loose. This is often a bad trade.

Evolve is ideal for patients who not only want to reduce specific pockets of fat, but who also want tightened skin and toned deeper tissues, all in a series of comfortable, no down time sessions.

Why Choose The Whole Beauty® Institute for Evolve?

Our centers in Chicago and Winnetka are directed by Dr. John Q. Cook, a recognized leader in the field of plastic surgery and medical aesthetics. Our goal has always been to offer our patients a comprehensive range of options. As part of that commitment, we provide you with an individualized evaluation. In some cases, surgery, often under local anesthesia, is the only option that will provide you with a meaningful result. Perhaps that makes sense for you. If not, we won’t steer you into a lesser treatment that has little chance of success.

We can recognize the patients who have a high probability of success with each of the treatments that we offer. This is true, whether the choice is surgery that requires skin removal, such as a tummy tuck; in-office local anesthesia for liposuction and skin-tightening with laser lipoplasty and BodyTite, or hands-free fat reduction and skin tightening with Evolve.

Dr. Cook offers his patients more than two decades of experience in advanced energy-based technologies that improve the skin and contour the body. Our patients and our clinical team benefit from his experience and depth of knowledge.

We were the first practice in the Midwest to offer BodyTite®, an advanced, minimally invasive type of fat reduction treatment performed with the patient under local anesthesia. This allows us to reduce fat and tighten skin without scars in patients who are good candidates. We have achieved a high level of success with this treatment.

We were selected to be the second practice in the country to have Evolve.

How Does Evolve Work?

For more than half a decade, we have used radiofrequency-based technology to provide tightening of skin and fat reduction in our patients. Forma involves a massage with a device that heats the skin to a level that will cause tightening. BodyFX also provides some tightening, but its main role is to break apart unwanted areas of fat with radiofrequency energy.

We have found that with proper patient selection, these devices work quite well, but there are two limitations: First, only a relatively small area can be treated. Second, it is physically demanding on the person performing the treatment.

What if these useful technologies could be incorporated into a series of small applicators, held in place by a belt? This would allow for treatment of a larger area and free the clinician from the physical demands of treatment. This is exactly what Evolve achieves.

Evolve Tite allows us to deliver the skin-tightening energy of Forma to larger areas of the body.

Evolve Trim provides a series of Body FX applicators to reduce fat and tighten skin in a larger zone that could be achieved with the original handpiece.

Evolve Tone involves electromagnetic energy that tightens the deeper areas of the body.

You can select just one aspect of the Evolve trio or combine several different treatments. It all depends on your goals.

Evolve Trim: Reduce Unwanted Fat without Surgery

What is Evolve Trim?

Evolve Trim utilizes the proven technology of Body FX to reduce unwanted fat and cellulite.

How Does Evolve Trim Work?

Six devices on belts are held in place on the skin over areas of excess fat. The individual applicators can be placed in different patterns to achieve the maximum benefit for each patient.

Each device creates a vacuum that allows for uniform application of energy to the skin and underlying fat. This produces tightening. A special pulse of energy breaks the fat cells in the area of treatment.

The combination of toning and fat reduction is unique in the field of nonsurgical fat reduction

How Many Treatments Do I Need?

Best results are achieved with a series of six treatments. Some patients choose to combine Trim with Tite to achieve even greater skin tightening.

Who is a Candidate for Evolve Trim?

As useful as this technology may be, it is not the answer for someone who is overweight. Trim works best on people who have good habits of nutrition and exercise, but who are left with discrete areas of resistant fat. These areas may occur in the abdomen, around the waist, in the inner and outer thighs, and the arms. Trim can also help reduce the appearance of moderate degrees of cellulite in patients with reasonably good skin tone. Evolve Trim works well on all skin types.

Evolve Tite: Tighten Skin Without Surgery

What is Evolve Tite?

Evolve Tite uses the proven technology of Forma radiofrequency energy to tighten loose skin in a series of office visits. There is no downtime. Our team has worked with Forma for more than five years. Tite takes this useful technology to new levels by allowing us to use a number of applicators in arrays that suit your body to tighten much larger areas of skin.

How Does Evolve Tite Work?

We can set up to eight applicators into a pattern that fits the specific area that needs tightening. These applicators deliver energy to the skin and to the areas immediately beneath the skin. A series of treatments causes a noticeable tightening.

Is Evolve Tite Uncomfortable?

At the Whole Beauty® Institute, patient comfort is a high priority. During your treatment, you will experience a sense of warmth, similar to what you might feel during a hot stone massage. There is a call button that allows you to summon staff if you would like to reduce the heat.

How Many Treatments Do I Need?

For best results, we recommend a series of weekly treatments over six to eight weeks. Patients typically notice improvement after the first few treatments, and progress continues after that.

Who is a Candidate for Evolve Tite?

Evolve Tite works best in people who have mild to moderate skin laxity in specific areas of the body and who have good habits of nutrition and exercise. We employ a comprehensive approach to aesthetics at the Whole Beauty® Institute. In other words, we have deep knowledge of all treatments available for your specific needs. For some patients, there is so much looseness, the only reasonable option is surgery that removes excess skin. In others with a medium level of looseness, BodyTite, a minimally invasive procedure that requires local anesthesia, strikes the right balance. For people with significant but not severe looseness, Evolve Tite may represent an excellent choice.

It is possible to combine Tite with Trim for patients who have moderate fat excess and loose skin.

Evolve Tone: Firm and Define Targeted Muscles

What is Evolve Tone?

Evolve Tone uses electromagnetic energy to produce contractions of muscles in the area of treatment. This causes an increase in the overall muscle mass and tone, so that there is an overall tighter feeling to the zone that has experienced treatment.

How Does Evolve Tone Work?

A series of applicators are placed over the zone to be treated. The energy causes a series of contractions of the muscles, which leads to increased muscle tone. This can lift the buttock and give a better appearance to other treated areas.

Is Evolve Tone a Substitute for Exercise?

The simple answer is “no.” At the Whole Beauty® Institute, we are committed to our patients’ long-term health and well-being. All body contour procedures, whether surgical or nonsurgical, provide benefit when they are based on a foundation of excellent personal habits. That said, some people reach a frustrating plateau where they can’t seem to get any further improvement with their current healthy routine. Treatments like Evolve Tone can produce a visible improvement in problem areas, and this can lead to new level of commitment to nutrition and exercise.

Can Tone be Combined with the Other Evolve Treatments?

Absolutely! The great thing about the Evolve Platform is that it can be customized to your individual needs. Evolve is the first system that can address all three major aspects of body shape: fat distribution, skin tone, and deep muscle tone. Our team can design a customized plan that is just right for you.

More Radiofrequency-Powered Contouring Options

The makers of Evolve also offer a range of other devices that deploy radiofrequency energy for body contouring and shaping. The Whole Beauty® Institute team helps each patient find the ideal treatment for their needs, whether it’s the fat-coagulating and minimally invasive BodyTite, fractionating Morpheus8, or cellulite-smoothing BodyFX.

Whole Beauty Institute

If you would like to have a consultation regarding Evolve in the Chicago area, or if you have questions for our team, please call 312-751-2112 or contact us online.

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Dr. John Q. Cook

Practice Blog

Learn more about Dr. John Q. Cook and the non-surgical treatments and plastic surgery procedures available at The Whole Beauty® Institute. Get tips and advice, discover new ways to improve your health and beauty, and more.

HealthGems Blog

Dr. Cook's HealthGems Blog

Dr. John Q. Cook shares his personal thoughts on well-being, quality of life, and more—all drawn from his decades of experience in the industry, studying and working with advanced technology and techniques.

SkinShopMD by John Q. Cook, M.D.

Whole Beauty Skincare

SkinShopMD was created by board-certified plastic surgeon John Q. Cook, M.D. as a trusted source for skin care products. From his years of experience, he developed a portfolio of high quality medical grade products to protect and rejuvenate your skin.

Educational Information on Plastic Surgery

Educational Information

Learn important information about surgical and non-surgical procedures to help you make informed decisions about your desired treatment based on your goals. Topics cover facial surgery, injectables, lasers, breast surgery, body contouring, and other treatments.

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Schedule a Consultation

Schedule a consultation with board-certified plastic surgeon, John Q. Cook, M.D., to learn more about plastic surgery solutions that may be right for you based on your aesthetic goals.

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Our Office Locations

Our locations in the Gold Coast of Chicago and Winnetka in the North Shore reflect our commitment to convenient and discrete concierge-level service.

Whole Beauty® Institute |Map | 737 N.Michigan Ave

Chicago Office

737 North Michigan Ave., Suite 760 Chicago IL 60611 (312) 751-2112 Entrance at 151 E. Chicago Avenue

Whole Beauty® Institute |Map | 118 Green Bay Road

Winnetka Office

118 Green Bay Road Winnetka IL 60093  (847) 446-7562
Located directly across from Indian Hill Metra Station